Whether you’re hosting a concert at a college campus or planning a festival, video equipment is an excellent way to take your event to the next level. By strategically videoing your attendees, presenters, or any other aspect of your event, you can make a larger impact on your audience and garner excitement before, during, and after the occasion.

If you’re planning an upcoming event, consider these unique ways video equipment will bring it to life:

• Create Promotional Clips: In the period leading up to your event, use videos as a strategic marketing tool to raise awareness and increase attendance. Interviews with performers, presenters, or even prospective attendees can generate excitement and frame your event as a “can’t-miss” occasion.
• Designate Video Booths: Photo booths are wildly popular at events, so why not take the concept a step further by establishing video booths? Recorded clips grant attendees the opportunity to broadcast their opinions and make a cameo in your recap video.
• Make a Clip: If your event includes workshops, live demonstrations, or presentations of a similar nature, capture the footage for future use. You can also post a video on social media, which will build anticipation for your next event.
• Host a Webinar: For guests who would like to attend but are too far away, webinars are an excellent way to witness the excitement remotely. As a bonus, you can implement an email sign-up to grant viewers access to the webinar and build your mailing list.
• Post a Recap: Following your event, use recorded footage to compile a highlight reel of the day’s standout moments. Attendees can like, share, and comment on it, and those who didn’t attend will get a glimpse of what they missed. Recap videos are an ideal way to broadcast the success of your event and build anticipation for the next one.

For educational institutions and businesses in the Western New York area, Batavia’s Audio Images Sound & Lighting is the leading provider of staging, concert lighting, and video equipment. Their full-service production company has been overseeing area events for 20 years, so they can ensure your next occasion is a success. To find out how they can assist with your next event, call (585) 343-4050. You can also learn more about Audio Images Sound & Lighting by visiting their website and liking them on Facebook.