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While digital marketing certainly has its advantages, custom printing is the premier method of production for promotional items. Brochures, pamphlets, and flyers all offer unique advertising benefits, especially if you’re marketing an event or business. The custom printing experts at Great Originals in Alaska have more than 27 years of experience specializing in full-service printing and mailing services. Here, they encourage customers to consider three of their most popular offerings.

3 Printing Services You Should Use

1. Brochures

custom printingBrochures are an excellent and informative way to advertise a company’s services to people who might not otherwise discover them. These printed materials can be folded into sections or held together with binding. Many companies use brochures to list their services, fees, and mission statement alongside colorful and engaging images that demonstrate the best the business has to offer. For example, apartment communities, retail stores, and restaurants distribute brochures at festivals and public events to raise awareness of their businesses.

2. Pamphlets or Leaflets

Pamphlets—also known as leaflets—are similar to brochures, but they typically serve a different purpose. Pamphlets are used for non-commercial reasons, such as conveying a political or religious message, event, or program. They can be folded into two or more sections but typically aren’t bound and don’t contain multiple pages. Pamphlets can be used to promote an event or a personal message, or passed out during a work presentation or school project.

3. Flyers

Flyers are a reliable, old-fashioned means of advertising an event or product. These single-page documents feature an attention-grabbing design with pertinent information. While they can be posted on community boards to promote an event, they can also be used to seek help for missing pets, sell used items, or promote a product. In fact, many businesses design high-quality flyers to pass out at conventions or in media kits.

If you need help designing and custom printing a brochure, pamphlet, or flyer, call Great Originals at (907) 561-8922 or visit them online. Their skilled staff includes graphic designers and digital specialists capable of handling jobs of any size.

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