As technology becomes more and more central to contemporary society, it is no surprise that it has changed the ways in which we sell our products, spread information about our businesses and build our reputations. The Shepherd’s Guide, a Christian business directory connecting believers with Christian-owned businesses, has witnessed firsthand how marketing has changed the landscape of Christian business ownership. Here, The Shepherd’s Guide looks at some of the critical ways technology has shaped new marketing strategies.
Pay As You Go Advertising is a prime example of the evolution of Christian business marketing. Before Pay As You Go, a business would pay up-front for any advertisement their company was about to undertake. It was a gamble. You never knew if your marketing approach was going to pay off. With Pay As You Go technology, you only pay when an internet user clicks on your advertisement and goes to your website. This has significantly reduced advertising overhead for businesses of all sizes.
Another common approach to Christian business marketing in the technological age is the utilization of social media marketing. With the advent of sites like Facebook, Twitter and Instagram, it is now easier than ever for a business to reach potential customers…and for customers to reach a business. Social media has opened the doors for a freer, more convenient exchange of ideas, comments, complaints and conversation between a business and its clientele.
The internet is bursting with new ways to connect with your customers. You have seemingly limitless options in this field, which encompasses everything from email marketing to mobile advertising. Many businesses even include free content for potential customers on their websites; this allows a prospective client to read articles relating to the product or service being offered, and lets him or her make an informed decision about whether to make the purchase.
The Shepherd’s Guide wants you to be a well-informed business. They are a Christian business listing service dedicated to your success and the happiness of your customers. Call (888) 874-8433 or visit their website today to find out how you can list your business and expand your client base.