Custom T-shirts, hats, banners, flyers, and brochures are just some of the seemingly endless stream of products used to promote businesses, teams, and organizations. Promotional items are well-known for increasing brand awareness, and more and more people are opting for custom printing services to experience the marketing benefits for themselves. Yet, when it comes to this type of promotion, many people focus on the finished product, not what goes into making it.

Increase your custom printing knowledge by learning a few fun facts about the process.

Types of Finishes

There’s a wide range of finishes to select from for custom printing jobs, including varnish, cut die, and foil stamping. Varnishes come in many forms, such as glossy, matte, and spot UV options. Die cutting is a popular business card technique that involves cutting cards into innovative and attention-grabbing shapes. Foil stamping creates a luxurious look by applying metallic printing materials with pressure or heat.

Printing on Uneven Surfaces

Surface printing, or flexography, refers to printing on uneven or irregular surfaces. Plates used for this complex technique are usually made of plastic or rubber. Flexography inks are low in viscosity so they can dry quickly.

The Best Resolution

The best resolution for printed documents is generally 300 dots per inch. Resolutions below this number result in jagged, blurry blocks. Image resolution is also measured in PPI, or pixels per inch, which refers to screen images. Many people use PPI and DPI interchangeably, despite the significant difference between the two.

Take advantage of the outstanding printing services available at Great Originals, the digital print shop proudly serving Anchorage, AK, and the surrounding area. The company has proudly provided brochures, newsletters, banners, and other promotional items for over 20 years. Call (907) 561-8922 to start your project or visit the website for more information on custom printing. See what customers are saying about the digital print shop on Yelp.