Promotional products are a great way to spread the word about your company and strengthen your overall brand. But there are some key things to consider to get the most out of your promotional campaign. To help you avoid some common pitfalls, the local specialists from Image World in La Crosse, WI, are sharing the informative guide below.

Your Guide to Promotional Products

Logo Placement

Now is your time to let your logo shine. But with the wrong product, your logo might not be able to make a big impression. When choosing promotional products for your business, be mindful of logo placement, making sure you’re choosing something that will put your design front and center.

For example, larger designs aren’t suited for narrow products like pens, but computer mouse pads and custom T-shirts are excellent options. Likewise, some products only allow images to be printed in black and white or certain colors, so be sure the product you’re ordering is compatible.

Clientele

Promotional products are all about branding, which is why you want to make sure you’re conveying the right message. Think carefully about what will resonate with your customer base. Custom shot glasses could be an excellent choice for a travel agency that caters to young people, but they might make the wrong impression in conservative fields. If your company or organization focuses on conserving the environment, consider choosing items like eco-friendly tote bags or plant starter kits. For companies that focus on providing personalized service, items with custom embroidery are sure to impress your customers. The goal is to find something that is aligned with your company’s goals and message.

Variety

People have varying tastes, and in general, everyone loves having options. To gain a wider reach, it’s best to have a variety of promotional products available. But use your budget wisely—don’t spring for a small selection of pricey items or buy a large quantity of low-quality products. Instead, narrow it down to a few choices that will actually be useful to your clients, while still being able to display your logo and message.

If you’re ready to get the word out about your company, then be sure to reach out to the experts at Image World in La Crosse, WI. From custom embroidery to unique tees for company sports games, they offer everything you need for high-quality promotional products. Call (608) 788-8585 to speak with a representative today.