If you run a business that’s trying to reach new customers, you probably rely heavily on digital marketing—and that’s exactly what you should be doing. Between social media channels and online marketing campaigns, the digital world is where most of your consumers will search for you. But besides having a strong online presence, are there other things you do that affect your advertising efforts? The professionals at BL Digital Enterprises in Richmond Hill, GA, explain how tracking calls affects your local listing ranking below.
First, it’s important to use the same number for all your local listings. This will help to keep everything consistent across all channels, whether you’re using Google, Facebook, Bing, or any other platform. Why is it important to use the same number consistently? Digital marketing has shifted to an aggregation that relies on data mining. That means websites and search engines will start to pull your number and other information, such as your address and business hours, from multiple sources, essentially making them all the same.
This approach has one downside: You won’t be able to track your performance for different platforms easily if they all use the same number. However, using a company like BL Digital Enterprises will help you track your reach and adjust as needed. With a responsive team of SEO experts, you’ll be able to improve your local rankings so customers near you can find your business.
If you use the same number on every site, it should have zero negative effects on how you rank for local listings. To learn what else you can do to boost your digital marketing, call the professionals at BL Digital Enterprises at (912) 312-9381 today. You can also visit them online for more information.