Car wraps are among the most effective ways to market your company. Earning potentially thousands of views per day, plus giving your business a professional image, utilizing this advertising format is one of the best choices you can make to get your name out there. If you’ve recently decided to hire DTM Signs and Truck Wraps in Brooklyn, NY, for your wraps, one of the decisions you’ll have to make is whether a glossy or matte finish best represents your business.

The finish refers to the texture of your car wraps, a small but significant detail that goes a long way towards spreading your message to the right crowd. Think of it as the finishing touch to your initial graphic design, which creates its own unique impressions—much like certain colors or symbols would. Below, the experts offer a rundown of the effect each finish provides.

Glossy Finishes

Most car and bus wraps you’ll see around the city are glossy. The main appeal of this finish is that it matches conventional car paint, reflecting light in a similar manner. It’s the right choice for businesses who prefer a traditional feel, and want to appeal to a broad audience. It effectively tells people that you’re an affordable and down-to-earth business.

Matte Finishes

Appealing to the majority isn’t the goal of every business, especially niche or high-end enterprises. If your customer base is very particular, you can stand out by utilizing a matte finish for your car wraps. It’s a subtle effect, but the soft texture of a matte finish sends a message that your products or services are of a higher quality. Matte finishes are a great choice if you commit to washing your car at least twice a month, as they can be stained by the elements—perfect for limo services, which tend to provide regular detailing for their fleets.

Need a company car wrap for your Brooklyn, NY, business? DTM Signs and Truck Wraps has designed numerous vehicle wraps for local businesses, which you can view at their online portfolio. For questions, just give them a call at (347) 312-5488. Financing is now available.