When you’re on the search for a digital camera, it can be hard to tell the difference between various models. When it comes to the difference in zoom lenses, there are two types available in digital cameras — optical and digital zoom. Which kind you should choose will depend on what you are using your camera for. K & R Photographics in Ft. Mitchell, KY, is your local expert on cameras of every kind, and they’re here to make sure you understand your options as you shop for the ideal digital camera.

Here are a few things to know about optical and digital zoom:

• Optical Zoom: Optical zoom measures the distance between the center of the lens and the image sensor. The more you zoom, the more magnified the photo. Some digital cameras have what is called a smooth zoom, where you can stop at any point. Others stop at specific points, limiting your camera to a certain number of positions.
• Digital Zoom: Digital zoom shoots the photo, then crops or magnifies it to make a photo look more close-up. Pixels are either removed or magnified in the process, which results in poorer image quality. Many of the same effects can be achieved with photo editing software.
• Photographers Prefer Optical:  DSLRs are high-speed cameras with interchangeable lenses. If a camera does not have the zoom abilities that you want, you can simply buy the right photo equipment to achieve your desired purpose. DSLRs also have a faster shutter response time that doesn't depend on magnification abilities, so you can capture that perfect moment anytime.

Understanding the differences between optical and digital zoom will help you choose the right camera for your lifestyle. For more great advice, call K & R Photographics in Ft. Mitchell at (859) 341-6986 or visit their website for additional information on all of their photo equipment and services. You can also find them on Facebook.