Your company’s brand allows your customers to easily identify you. But for a brand to be effective, you need a graphic design professional to help with your logo, marketing brochures, and other materials. An ineffective brand can do more harm than good, so you should resist the temptation to do it all in-house.

Printing Plus, a graphic design and printing service in Rochester, NY, says that hiring a team of design professionals will help your bottom line in a number of ways. Below, they list the top five:

• Boosts Your Image: To clients, vendors, and partners, your image is your business. Whether good or bad, your graphic design will be judged. People will associate the visuals on your logo, business cards, retail signs, and other materials with emotions like trust, happiness, and reliability. A professional graphic design team can skillfully incorporate your company’s values into your branding, providing customers with positive associations.
• Impresses Talent: To hire the best talent in your industry, use the same positive associations that work with customers to also entice potential new hires. If your graphic design concept finds ways to evoke great customer service, innovation, and a supportive community, fantastic candidates might start lining up to work for you.
• Increases Customer Base: As brands grow, so does revenue. A graphic design expert can create visuals that will stick in your customers’ minds. This makes your company more recognizable to a greater number of potential buyers.
• Saves Time: Designing logos and signs in-house takes a long time, keeping you and your employees from other tasks. Experienced designers can take you through the process in a fraction of the time without sacrificing quality or creativity.
• Sets You Apart: If you own a roofing company, and there are five other superficially similar roofing companies in your county, how will you make sure that yours stands out? Attractive, eye-catching graphic designs will help you distinguish yourself from the competition.

If you’re ready to take your graphic designs to the next level, let Printing Plus in Rochester help. Their full array of printing services and professional designers makes them the ideal branding partner from start to finish. Call (585) 424-6740 to discuss your design needs, or go online to view pricing for everything from vinyl banners to business cards.