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One of the most important aspects of your company's branding efforts is your logo design. When you think about the most successful businesses throughout history, they all have recognizable logos that are now ingrained in the company's identity.

BrandingWhen you choose your brand's logo, the finished product will serve as your brand's visual identifier and will be used across all of your branding materials. The initial investment of time and creativity that it takes to create your design can pay off for years to come because every time a person spots your image, they'll think of your company. This advertising element helps establish your company as an important and trusted member of the industry and encourage potential customers to choose you over the competition.

When creating your logo, you need to think about what you want to include in the design. Don't simply pick elements because you like them; choose a concept that visually represents your company, its story, and how it can help your customers.

Across the spectrum of successful company logos, there are three elements that make a visual identifier stand out: color scheme, unique design, and simplicity. When choosing your color scheme, consider matching your colors to the emotion you want to convey. You also need to make sure that your design is unique and stands out from other companies within your industry.

Encompassing your company's identity into one design may lead you to believe that it should be a design intricate with multiple parts, but the strongest logos are often the most simple. Try clean lines, minimal details, and easily recognizable shapes that are easy to remember from the customer's point of view.  

Help your design creation along by taking a look at some of your favorite companies. One of the most popular design trends at the moment is minimalism, which brings together all three of the aspects above, so you'll have plenty of design inspiration. Put together a collection of your favorite logos and use your curation as a starting point.  

 

Do you need help with your logo design? At Professional Image, we encourage our Honolulu, HI, clients to put a lot of thought and consideration into their logo designs. With nearly 40 years serving Oahu, we've witnessed how easily a branding device like a logo can help or hurt a company. Our team of creative professionals is happy to help you with all of your advertising needs. Learn more about our services by visiting our website or calling (808) 532-6565.

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