When it comes to successful marketing, any pro will tell you that appearance matters just as much as content. You can have a fantastic concept or product, but if it’s poorly packaged, you’ll have trouble getting your target audience’s attention. Quality graphic design and printing are especially important when it comes to EDDM, or Every Door Direct Mail. This technique allows you to target entire neighborhoods via existing carrier routes—meaning no need to purchase mailing lists or distribution permits.
Professional Graphic Design & Printing: The Keys to EDDM Success
EDDM campaigns are perfect for local businesses with broad target groups within a specific geographic area. From restaurants to local health clinics, politicians, and retailers—all kinds of individuals can benefit from this marketing technique. Here, the professionals of AM Design Studio in Flushing, NY, explain how you can make the most of your EDDM campaign with quality graphic design and printing.
A great designer will be able to take your content and package it in a way that is visually appealing. You can get the most powerful impact by investing in full-color pieces featuring high-resolution images, clean typography, and bold colors. Couple this with concise and clear copywriting, and you’re well on your way to creating a mailing that people will look at—not throw in the garbage.
Modern technologies like QR codes also allow you to link your traditional EDDM campaign to the online world. Recipients can scan a QR code that takes them straight to your corporate website or uploads a special coupon, for instance. A professional high-quality printer will ensure the code is clear and device-readable.
If you’re considering an EDDM campaign, a graphic design and printing shop like AM Design Studio in Flushing, NY, can help. These professionals have the tools and expertise needed to create an attractive mailing campaign—saving you time and stress. Let them focus on creating your marketing materials while you concentrate on running your business. Visit their Pinterest for a peek at their stellar work. To discuss your needs, call (347) 732-9271.