The right sign design is an essential ingredient in business success, as it alerts customers to your presence and remains a proven way to increase brand awareness and revenue. If your sign is turning away customers instead of bringing them in, it’s time to rethink your logo and design.

Avoid common mistakes with some helpful advice from signage experts.

Top 3 Considerations for Business Sign Design

Target Audience

The ideal sign design appeals directly to you target audience. Think about the demographic you want to attract before considering colors and styles. Bright colors and unique, bold fonts work well for a toy store or any other shop for children. More sophisticated fonts and muted tones lend themselves to high-end stores, such as designer clothing boutiques. Your sign should stand out to the customers you want to attract without being too flashy or too bland.

Less Is More

A logo and a few words are all your sign needs, as a straightforward marketing approach is easier for consumers to digest than one drowning in too many letters. Bombarding customers with too much information will confuse them, and potentially turn them away from your store. Keep the information short and to the point, and do not forget to make your logo as prominent as possible. This helps cement your brand in the minds of customers.

Signage Updates

Updating your sign with a revamped logo and color scheme is a great way to draw attention to your business, but it’s still necessary to stay true to your brand. Using bolder versions of your company colors, or a more detailed and eye-catching logo are effective ways to achieve this.

Work with the signage experts at Louisville Sign Company to craft superior signs for your business. Rely on the Mount Washington, KY, sign service for all of your sign design, installation, and restoration needs, whether you require neon, monument, or vinyl signs. Call (502) 957-2161 to discuss sign installation or visit the website to learn about their services. Like them on Facebook for more great tips.