If you manage a bar or restaurant, you know the success of any season hinges on your ability to attract customers. There are countless reasons to celebrate each year, from New Year’s Day brunch specials to New Year’s Eve champagne toasts. You can use custom sign products to communicate seasonal specials and draw attention to your establishment all year long.

Here, Quality Sign & Service Co., the leading illuminated sign designers in Burlington, KY, share some inspiration for attracting customers every season:

• Incite FOMO: As party-centric holidays like New Year’s Eve and St. Patrick’s Day approach, people make plans to avoid the fear of missing out. Use this social phenomenon to your advantage by using your LED sign to tell people where they’ll find the best part: at your bar or restaurant. Attract them with live music, holiday-themed beverages, and discounted or waived cover fees.

• Share Specials: Some holidays are less popular for going out than others. During those periods, take the opportunity to come up with inventive specials. Why not get creative with a chocolate bunny mudslide for Easter or star-spangled gelatin shots for the Fourth of July? There are endless ways to make specials seasonally appropriate—and don’t forget to advertise your clever ideas using your LED signs!

• Get in the Spirit: Custom sign products are unique because they allow you to use the fonts, colors, and graphics you see fit. For each season, choose a display that reflects your intended theme. Summer signage can feature bright yellow and orange, while Christmas greetings might incorporate green and red. Showing customers you like to be festive is a great tactic for drawing them in.

When you personalize your LED and custom sign products with holiday messages, you’re showing the community that your bar or restaurant is an inviting, fun-loving place. Quality Signs & Service Co. will help you create the sign that helps your message shine every day. To discuss your signage needs, call (859) 525-9966 or visit the sign company online.