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All business owners know that the best way to gain brand recognition is simply by getting your name and logo out there to the public. One of the easiest and most direct ways to market your business is to make use of a backlit awning that will keep your name in lights all night long, almost doubling the exposure time. No matter what city your business operates in, a backlit awning will draw attention in all the right ways and protect the interior of your storefront.

backlit awningThe purpose of any window awning is two-fold – increase advertising opportunities and protect the storefront from weather and other outdoor factors. By opting for a backlit awning, you are adding a third benefit to your investment in that you are virtually buying time. A bright awning sign that glows all night essentially doubles the amount of time that your business’s name is exposed and is likely to increase your name recognition and hopefully the success of your business overall.

Backlit awnings are especially helpful for nighttime establishments, like pool halls, bars, and late-night restaurants, but virtually any business can benefit from such an investment. A company with mainly early hours can lose out on precious advertising time if their storefront blends into the background after 3 P.M. Instead, a backlit awning will extend the amount of time for potential customers to see and recognize the company’s name, instantly boosting brand awareness. 

 

Business owners in Lexington, KY, know that when it comes time to install a backlit or retractable awning, B&W Awning Company is the most reputable name in town. With a myriad of options that are sure to fit your business style and the expertise to install the awning correctly, you’ll feel confident knowing that your storefront is being advertised in a safe and attractive way. Visit them online or give them a call today at (859) 254-0973.

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