Up until recently, perms were those things that transformed hair into tight coils and were too damaging to be done in conjunction with permanent color. But, that was then. Today, a revolutionary breakthrough known as the Olaplex® perm is giving women the freedom to perm dyed or highlighted hair with a fraction of the damage while achieving textured, beachy waves. Here, the stylists at 151 Hair Company in Onalaska, WI, explain how an Olaplex perm can give you effortless waves just in time for summer.

What Is the Olaplex Perm? 

The Olaplex allows you to perm on top of hair color. Because both processes weaken the hair’s protein, coloring and perming used to be nearly impossible because of the risk of damaging the hair.

The Olaplex also offers a subtler effect than the old perm. Instead of looking like Cher or Olivia Newton-John in Grease, the Olaplex delivers on-trend “mermaid waves,” or loose, beachy waves with texture, so you can go all summer without heat styling.

How Does It Reduce Damage?

Olaplex is a formula that reinforces the hair to prevent damage from chemicals like hair dye. The process is simple: Olaplex is applied to the hair before the rollers go in. It’s also added to the perm lotion to reduce damage. The bonds of the hair are broken to impart a soft wave but not enough to yield the tight, frizzy coils of the 80s.

Looking for an effortless style that will air dry into soft, textured waves? The new Olaplex perm may be the answer. Ask your hair stylist at 151 Hair Company in Onalaska, WI, if the new perm is right for you. Call them today at (608) 783-6191, or visit them online to learn more about their services.