Collision repairs can be a stressful time for customers of your auto body shop. The car repair experts at Whitesell Collision, located in Waynesboro, VA, pride themselves on their high-quality auto body work. According to the experts, one of the best ways to create long-term customer loyalty is by providing a top-quality customer experience.

In the aftermath of a collision, the customer will find themselves in a stressful situation dealing with their insurance company, as well as worrying about the cost of their deductible. An auto body shop should do as much as possible to prevent adding to this stress. Use these three tips to provide your customers with the best customer service experience possible:

Make It a Personal Experience

Approach the client with the knowledge of the level of stress they have. Welcome them with a smile, and take a moment to speak with them on a personal level. Offer them a drink, and allow them to sit down before asking them to share what occurred during the accident. Striving to meet them on a personal level provides the customer with a sense of security during this stressful time.

Offer a Detailed Estimate

Provide your customer with everything they need to know, including the repairs, the parts required, and which parts need to be painted. You should also provide a realistic timeline and an estimated completion date.

Be honest about the possibilities of unexpected repairs and issues that may arise once the automotive repairs begin, and don't downplay the time needed to provide a high-quality level of work. Even with time sensitive repairs, customers would rather have a quality level of service than poor workmanship to shave a day off of the timeline.

Keep Customers Updated Regularly

Staying in contact with your customer is one of the most important aspects of providing an exceptional customer experience. Offering regular updates to the client allows them to feel like they are apart of the collision repair process while also letting them know about any of those unexpected issues mentioned above and how those issues might affect the estimated date of completion. An open line of communication reinforces their view of your shop as honest and trustworthy.

Providing a high-quality level of customer service creates a trustworthy reputation and professional business in your community. In the long term, this practice will increase your customer loyalty and ensure the longevity of your auto body shop.

Car repairs can be completed without making the situation more stressful by simply choosing the right auto body shop. Whitesell Collision's expert level of customer service has made them a trusted and valued member of the Waynesboro community for nearly 70 years. Call them at (540) 943-3361, and visit the website to learn more about their services.