Choosing the right logo is an important decision for any business owner. You want something simple yet memorable, a symbol that captures the spirit of your enterprise. Business branding and logos require expert graphic design skills and an artful finesse that you, as the business owner, may not be familiar with. In this case, it pays to enlist a design service that can help your branding pack a punch. 

AM Design Studio in Flushing, NY, does just that. They provide graphic design, photography, and print services to create a business logo you’ll be proud to show off. Below are few tips to help you craft the perfect one.

5 Tips for Choosing a Business Logo

1. Relevance

Make sure you choose a logo that fits your brand and outlines the services you offer. If your business has a professional reputation, don’t choose something too playful. If you’re looking to grab attention, stay away from traditional options. Finding the perfect font is also a significant aspect of branding and logo development—one you can discuss with a staff member at AM Design Studio.

2. Versatility

Your logo will be printed in large and small formats, so make sure it’s eye-catching in any size. Your logo should also be able to hold its own in a number of visual contexts. Place it next to other logos and against different backgrounds to see how it sizes up.

3. Colors

Color can add a lot to your business logo. It can also be distracting, so choose wisely. Colors like chartreuse are trendy, while red is classic and guaranteed to grab attention. Play with shades and contrast as well.

4. Professional Help

If you’re not an experienced graphic designer, this is not a process to attempt on your own. Invest the extra money in a professional design service. They’ll help you create a logo that effectively targets your ideal audience.

5. Crowd Tests

Take a poll among friends and family. Does your logo design stand out to them? How does the design make them feel? What would they change? Use the people you know as an informal focus group.

Branding and logos form the face of your company. They tell the world what kind of business you are, and if done well, they attract the attention of your target audience. AM Design Studio in Flushing, NY, will help you through every step of the branding process. Call today at (347) 732-9271, or like them on Facebook for more information.