With the right design and proper installation, a vehicle wrap can be an amazing, eye-catching brand-building tool. Poor designs, on the other hand, are usually difficult to read, forgettable, and likely won't attract the attention of any new customers. The vehicle wrap experts at DTM Signs and Truck Wraps in Brooklyn know that creating a strong design just means adhering to a few basic principles.
For starters, they recommend:
- Use a Strong Logo: Before letting your imagination run wild with a new design, take a minute to look at your logo. Can it be reproduced in different colors? Is it identifiable at a distance? Does it reflect your brand? This is the most important part of your vehicle wrap, so make it a good one. If your logo isn’t adequate, your vehicle wrap company's design department will help you come up with something better suited to the medium.
- Avoid Photos: It's tempting to put a bright photo on your truck or vehicle, but that doesn't tell your potential customers much about who you are. Remember, you've only got a couple of seconds to get their attention, so focus on brand-building rather than photography.
- Keep the Word Count Low: Small business owners often try to put too much information on a vehicle wrap, which means no one has time to read it all. Instead, focus on giving the basics in the most attractive format possible. Include your business name, your motto or tagline, and your web address and phone number if you prefer to communicate that way.
DTM Signs and Truck Wraps is proud to be the city's leading vehicle wrap specialists, creating designs for almost every type of business. They handle the entire project, from design to installation, giving you an advertising platform sure to turn heads. Follow them on Facebook or visit them online to see samples of their work. Call (347) 312-5488 to discuss your project today.