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For decades, flowers have been a symbol of love and devotion. And that’s never clearer than on Valentine’s Day. Husbands, wives, mothers, fathers, sons, and daughters know the best way to tell someone you care is by sending them a professional arrangement of beautiful blooms. Florists think of February as their busy season, and that’s especially true for Madison Avenue Florist in NYC. As they prepare for the most love-filled day of the year, they’d like to share some facts about how people celebrate February 14.

Here are a few interesting statistics about Valentine’s Day and flowers:

  • How Does Valentine’s Day Rank? Valentine’s Day isn’t the only holiday celebrated with fresh flowers. There are also birthday and anniversary flowers, but Valentine’s Day outranks them all. It takes up 36% of all holiday florist transactions and 40% of holiday dollar volume.
  • flowersWho’s Buying All Those Flowers? According to a survey by the National Retail Foundation, 36% of Americans were expected to purchase flowers for Valentine’s Day 2015. Of that number, 58% were men and 16% were women.
  • Who Are They Buying Flowers For? A bouquet of roses is a man’s go-to Valentine’s Day gift for the special person in his life, but both men and women use the holiday to show their mothers, fathers, sisters, friends, and coworkers how much they appreciate them. Buying flowers for a spouse is the most common, at 54%, and purchasing flowers for Mom comes in at a distant 27%.
  • What Are They Buying? The red rose has always been a Valentine’s Day standout. Over half of Valentine flowers are red roses, with pink and white roses trailing behind them. After that, mixed bouquets take second place, with tulips, lilies, and carnations making up 25% of sales.

Americans are expected to spend around $1.9 billion dollars on flowers this Valentine’s Day, and flower shops across the country are getting ready with 250 million roses. Will you be showing your love with a bouquet of fresh flowers this February 14? If you are, get your order in with Madison Avenue Florist by calling (212) 319-0242. You can also browse arrangement options on their website.

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