The popularity of mobile food trucks is on the rise, with an increasing number of transportable kitchens popping up nationwide from New York to L.A. and everywhere in between. This industry boom is exciting, but it also means it’s more important than ever to make your truck stand out in the crowd. For over 37 years, the professionals at Shanghai Mobile Kitchen Solutions in New York have been serving up quality mobile kitchen products and eye-catching food truck designs. The team offers a few tips to help you get a leg up on the competition.
Consistent branding is essential. No matter how delectable your dishes, customers may forget who you are if your truck isn’t distinctively branded. Incorporate your brand into everything from the truck itself to your menus and T-shirts. Choose eye-catching graphics, logos, colors, and vehicle wraps, and craft at least one unique catch phrase.
Advertise Your Social Media
The success of a mobile food truck is largely dependent on rapport and word-of-mouth. This is why it’s crucial to build and maintain a strong social media presence through which you’ll connect to current and prospective customers. Boldly display your social media handles for channels like Twitter, Facebook, and Instagram. Update these pages regularly, especially when you’re adding a new menu item or gearing up for a special event. Engage with followers and consider running special contests or polls to increase your following and keep current customers interested.
Find a way to be innovative in some way, whether it’s an extra-portable serving method or a unique menu item. The most common complaint about mobile food trucks is that the food is too messy to eat on the go. Find a way to make your dishes more comfortably portable and your business will flourish.
Whether you’re new to the food truck business or an industry veteran, the talented team at Shanghai Mobile Kitchen Solutions can help you craft a custom mobile kitchen that will make your business stand out in all the best ways. If you’re a business owner in New York, give them a call at (800) 253-4815 to get started, and visit them online.