B2B is the marketing of products to other businesses, which means your customers are other business owners. These products can be anything from office supplies or computers for an office to software business organizations might need to sell their own products. However, when it comes to B2B marketing, your strategies must be catered to target business owners, which is different from selling products to the average consumer. The Bridgeport Regional Business Council in Bridgeport, CT offers business networking solutions and advertising strategies to help local business owners succeed.
Here, they explain three ways B2B will help you grow your business organization:
- In Person: Meeting other business owners in person is one of the most effective marketing methods, especially for small businesses. You can meet business owners at business organization events, which can include seminars, luncheons, and workshops. Networking events are considered one of the most successful B2B marketing strategies, as 84% of professionals say they prefer in-person meetings.
- Website: Every business should have a website. But apart from just having one, it’s important to consistently update and post to reap the potential marketing benefits. Putting time and money into the online face of your business will pay off in the long run. According to the Future of Commerce, 52% of B2B buyers say they expect half of their purchases to be made online by 2018.
- Social Media: Social media, especially for small businesses, has become a valuable source of company awareness and lead generation. Facebook is the leading social media platform for small businesses, as there is great potential for outreach in local communities. According to The Social Media Examiner, small businesses say the increased exposure is the best advantage of social media.
If you’re the owner of a small business in Bridgeport, CT, and would like to attend educational marketing and networking events, call (203) 335-3800 to speak with a representative of the Bridgeport Regional Business Council to inquire about a membership. You can also visit their website to learn more about their organization.