Concerts just wouldn’t be the same without the professional lighting effects. Audio Images Sound & Lighting, based in Batavia, NY, has provided top-of-the-line concert lighting and other production equipment for thousands of national touring acts, regional acts, and corporate clients for more than 16 years. They know when it comes to concert lighting, renting often has far more benefits than buying.

Lights, power cords, and the other equipment required to host a concert event can be expensive, potentially costing thousands of dollars if you decide to purchase them at a store. Renting the equipment, however, costs far less, and it’s particularly economical if you only plan on using the equipment for one event. And there’s no need to worry you’ll wind up with old concert lighting gear when you rent: The latest technology can be painlessly added to a custom display or integrated into an existing one without entirely revamping the existing setup.

Renting also eliminates long-term maintenance costs. Like all electronic equipment, lighting gear tends to wear down after a while. When you rent, it will be up to the lender to handle equipment maintenance, and you’ll likely be able to simply swap items if a piece of equipment doesn’t work, rather than trying to get it repaired in time. Renting also eliminates the need to worry about storing and insuring the equipment.

Once the proper equipment is lined up, it needs to be delivered intact and on time. Late or damaged equipment can delay or even cancel a show. The lending company will ensure the equipment arrives on time and is installed correctly. Trained technicians will set up the equipment fast and pick it up after the show, leaving you to focus on making sure the event goes smoothly.

Organizing a concert can be overwhelming, but it doesn’t have to be. Make the planning easier on yourself and rent your concert lighting equipment. The professionals at Audio Images Sound & Lighting have all the gear needed for a wide range of concert situations, along with wireless mics, staging, and a large backline inventory. For more information, call (585) 343-4050 or visit the company’s website.