A business card is much more than a way to give someone your contact information: It's also an incredibly powerful marketing tool and an important part of your marketing efforts. A well-designed business card lets you make a good first impression and can actually help you communicate some of the values of your brand.
With over a decade of experience, Global Signs and Printing in Central Islip on Long Island understands the psychology of business card design. For maximum impact, they recommend concentrating on:
- Font Choices: The fonts you select will go a long way toward building your brand and creating a good first impression. In general, you'll want to create a clean look, so leave plenty of space between words, letters, and the lines of text. Also, choose a font appropriate for your industry. For example, an attorney may benefit from a classic serif font, while a coffee shop might like something more whimsical.
- Leaving White Space: Some business owners try to fill every piece of available space with information, but that will likely only make your business card cluttered and unreadable. Take a cue from many iconic designers, who understand leaving a lot of white space around your logo gives it a feeling of importance.
- Color Choices: While a great deal of research has been done about the impact of color on marketing, the most important aspect to keep in mind is contrast. Keep your design to no more than two colors, and make sure they contrast enough so the text is legible and all important elements stand out.
The professionals at Global Signs and Printing not only have the ability to print almost anything you can imagine, but they also maintain a team of artists and designers who will help you make a great first impression. Visit their website to learn more about their services, or call (631) 800-4840 to discuss your business card ideas today.