All businesses need to go with the flow of technology and social media to remain relevant these days, and that includes even the most firmly established of auto repair shops. These tools are some of the best ways to boost word of mouth, which is still an unbeatable strategy. All the ad money in the world can't compare to positive personal promotion straight from an existing customer, and there are a few marketing ideas that will help increase this aspect of your business. 

If you're looking to boost word of mouth for your auto repair shop, consider implementing the following tips: 

• Expand Social Reach: The first step involves evaluating your current social efforts and thinking about what else you could be doing. Is your online presence substantial enough? Being on Facebook is great—customers can check in, discuss your business, and tag friends for recommendations—but you should also stay active on other networks. If you don't have Twitter and Google+ accounts, set them up now, and remember to actually use them. Staying active will let people know that your auto repair shop values communication and wants to connect with customers. 
• Establish An Email Newsletter: Having regular email newsletters is an old concept that is back in a big way. Companies of all sizes have both new and existing customers subscribing to their content, and for an auto repair shop that content can be much more than monthly specials and discounts. Custom content marketing is the name of the game, with listicles and other article concepts serving as a helpful means of building relationships with customers. There are services that will automate the entire process for you, too, so don't worry if you're currently running low on content ideas. 
• Seek Out Reviews & Referrals: Once you have your social campaigns in place it will be even easier to let word of mouth do more of the promotional heavy lifting. There's nothing worse than searching for something like "auto repair near me" and seeing zero reviews for a local shop. Ask your customers for feedback of all varieties. Encourage them to review your services on Yelp and Google+, both of which will boost your business's visibility. It's also worth asking customers for referrals. Swap contact information, reward successful references, and give those customers plenty of incentive to stay loyal and spread the word further.

Once you get the ball rolling on word of mouth, you'll have an even larger customer base to help continue the cycle. The most important thing to do is keep plugging away, because you won't see results overnight. Continue generating content ideas and engaging with customers, and don't forget to thank them for their business. 

For the most reliable and experienced auto services in Monroe County, look no further than Griff's Auto Towing of Rochester, NY. Visit them online for more information, and call them at (585) 227-8700 to schedule an appointment today.