Finding a way to spread the word about products and services is one of the greatest challenges many small businesses face. After all, as helpful as word-of-mouth may be, most companies need much more than that to attract new customers. As the team at Copy Services in Wailuku, HI, explains, professional printing services continue to offer an effective method of increasing brand awareness and drumming up business.

3 Ways Printing Services Can Promote Brand Awareness

1. Business Cards

While business cards are mostly associated with salesmen, many small companies have found this marketing tool to be a great way of building awareness and nurturing leads. For example, a local restaurant could give out business cards advertising their catering services. Though dine-in customers may not be interested in scheduling a catering service while eating at the restaurant, a take-home business card can serve as the perfect reminder later on when they wish to cater a party.

2. Posters

Printing service companies have provided small businesses with posters for a long time—and that’s because they continue to be effective at building brand awareness. A well-designed poster advertising your new store location or products will be seen by a lot of people when placed in an area with high levels of foot traffic. This will naturally increase curiosity and recognition for your brand, allowing you to attract new customers.

3. Business Proposals

B2B companies typically rely on information-heavy business proposals to help turn a potential sale into an ongoing business relationship. However, the manner in which your printed proposals are presented is just as important as the information they contain. Quality design and printing creates a positive first impression, making your sales leads more likely to actually read your proposal and be persuaded by your pitch.

No matter what type of printing services you need, the team at Copy Services can provide a cost-effective marketing solution that will help your company grow. To learn more about their printing services, visit them online or call (808) 242-7651.