There are very few marketing pieces that are as powerful as point-of-sale displays. Whether you have a hanging banner, a backlit display, a larger-than-life poster, or a countertop display, point-of-sale materials can move customers to purchase something almost without thinking. At Bestype Imaging, the best digital printing services company in New York City, their professionals will help you make a statement with point-of-sale materials.

Using state-of-the-art equipment, Bestype Imaging can produce high-quality digital printing that’s perfect for point-of-sale displays. If you want to get people’s attention and sell more products, powerful point-of-sale displays are highly effective. Here are three tips from the printing experts at Bestype Imaging:

• Make It Big: When it comes to point-of-sale displays, you want to be bold. Often, the bigger, the better. Bold, eye-catching graphics can stop a customer in their tracks. Whether you show your product in use or include comparison charts and graphics, point-of-sale displays increase brand awareness and make for a real-life brand experience.

• Drive Engagement: The best displays are interactive. Create a display that allows your customer to touch, feel, and interact with the actual product. Whether your display includes a QR code, touch screen, or tear-off coupons, an interactive in-store display will result in increased product sales.

• Tell A Story: The graphics are important, but so is the copy. In the copy, you can create an emotional connection with buyers and draw attention to what makes your product different — and better — than other products on the market. Always make sure the display includes a call-to-action.

Point-of-sale displays will help you market your product and increase sales. Get a quick quote from the best digital printing company in New York City and discover how Bestype Imaging can help you create an impactful display.

For more information about the services provided by Bestype Imaging, including poster printing, offset printing, enlargements, lookbooks, and more, visit their website or call the full-service digital printing company at (212) 966-6886. You can also connect with these experts on Facebook and Twitter.