Winter can be a lean season for mobile food trucks, with less foot traffic driving business to your window. Shanghai Mobile Kitchen Solutions in Brooklyn knows it can be stressful, but they also know there are many ways to use this time to your advantage.

Recipe creation and testing are important parts of keeping your menu fresh and delicious. New items keep people coming back, and a particularly interesting dish can pull in extra business as soon as the warmer weather arrives (or even now, if customers are intrigued enough to brave the cold). Spend some time in the test kitchen developing and tweaking. You can even put out a call on social media to ask your customers what they’d like to eat next.

Speaking of social media, this is a vital time to connect with both diners and other mobile food truck industry professionals. Stay visible online to engage with your customers and keep them excited to visit you again. You should also plan to network with other non-competing professionals who can provide support and important connections.

Winter is also a good time to evaluate the physical setup of your business. As you’ve no doubt learned, a mobile food truck requires regular maintenance. A thorough checkup now can save you a lot of time and heartache later. If you’ve been wanting to pick up additional equipment and supplies, now is also the perfect opportunity to shop for mobile kitchen products that will make your cooking and service go more smoothly.

Whether you’re looking to start a food truck for the first time or you’ve been working with mobile food trucks for many years, Shanghai Mobile Kitchen Solutions will put their nearly 40 years of experience to work for you. Take a look at their portfolio to see the work they’ve done for food truck operators in Brooklyn and throughout the country, then call them toll-free at (800) 253-4815 to discuss your needs. You can also connect with them on Facebook and Twitter.