With such ever-increasing popularity, you might assume it’s easy to start a food truck. However, running a mobile restaurant isn’t as simple as buying a truck, painting it, cooking a few meals, and parking wherever you’d like. According to Shanghai Mobile Kitchen Solutions in Brooklyn, NY, there are several things new business owners tend to overlook.
This family-owned-and-operated business has been mastering mobile food truck design for more than 25 years. While based in New York, their services are available to businesses all along the east coast.
Before you start crafting a menu and browsing for trucks, Shanghai Mobile Kitchen Solutions encourages prospective food truck owners to consider the following.
Permits & Licenses
Just like standard, brick-and-mortar restaurants, owners of mobile food trucks need to file a slew of business paperwork and adhere to a list of health codes and regulations. Unlike stationary restaurants, they’ll also need to acquire permits for most of the locations where they plan to park—such as offices, shopping centers, and sports venues.
Design & Marketing
Even if a mobile food truck is parked in the best location, it still needs to stand out. Your roadside brand will be competing with nearby restaurants and trucks right around the corner, so it’s crucial to have a solid concept and magnetic brand. A strong, well-defined product with a memorable food truck design will help you stand out and build customer loyalty.
Daily Cost Of Business
While startup costs add up, never underestimate the daily costs and demands of running a food truck—both financially and physically. Paying for ingredients and fuel may be obvious, as is cooking the food itself, but you’ll also need to answer phone calls, respond to emails, schedule locations, manage finances, and of course, brainstorm new menu ideas.
As daunting as this may all seem, it’s not impossible to achieve. If you’re in New York, Pennsylvania, Maryland, or North Carolina, Shanghai Mobile Kitchen Solutions can help you design the best mobile food truck and bring it to life. For a full list of services, contact them online or call (800) 253-4815 today.