Whether you’re looking for your bank or the nearest gas station, brand recognition plays an important role in the success of your business. Major corporations and local small businesses alike rely on clear and effective branding to attract and maintain a customer base. The experts from Quality Signs & Service in Burlington, KY, are here to explain how integral brand recognition is to a company’s commercial signs.

Standing Out In The Crowd

Does your sign communicate a unique message about your business? One of the most important parts of your commercial sign is its ability to stand out. For example, if you’re a pizza restaurant, consider a bright, eye-catching design that contrasts with other signs in the area. If there are other pizza restaurants nearby, it’s especially important to distinguish your business from the rest.

Help Customers Find Your Location

Another important component of your commercial sign lies in its ability to help prospective customers locate your business. Regardless of how amazing the clothing you sell or the cuisine you cook is, if customers can’t easily find your business while driving or walking, you will miss out on potential clients. Attract them by making your commercial sign easily visible from near and far. To make your business visible at night, consider using a LED sign. About 75% of consumers have entered a business or recommended it to a friend because the sign made it stand out, a FedEx Office survey found. About two-thirds have purchased something at a business due to similarly attention-grabbing signs. Meanwhile, poor signage can deter prospective consumers. 

To make sure your business attracts attention and sends the right message, enlist the experts at Quality Signs & Service in Burlington. For more information, call a helpful sign design professional at (859) 525-9966, or visit the company’s website.