They say there’s nothing new under the sun. But this is the first time we’ve heard about an idea as half-baked as a chicken scented sunscreen from KFC. New Paradise Men’s Spa, the best men’s spa and massage parlor in NYC, has come across a few feather-brained ideas over the years. But when we opened the pages of USA Today and read about KFC‘s promotional gimmick, which involved dispensing 3,000 tubes of chicken scented sunscreen, well, we naturally assumed that the executives at the fast-food giant must be bird brains.

Granted, as the leading men’ spa in NYC, we recognize that sunscreen is an important way of keeping your skin youthful and healthy. After all, lotion with a high SPF rating helps protect against the sun’s ultraviolet rays. And as we all know, prolonged unprotected sunlight exposure can cause wrinkles and certain melanomas.

KFC’s chicken scented suntan lotion may help keep you from being burnt to a finger licking crisp, but unfortunately, it may make you smell like you just stepped out of a chicken coop too. According to one critic writing for GQ, the product smells like “sweet, rotten, uncooked chicken breast with a chemical afterburn.” That’s not exactly the kind of review you can crow about.

We are all in favor of products that help gentlemen keep their skin wrinkle-free and healthy. But we have to draw the line at sunscreen that leaves you smelling as bad as a basket of rotten eggs.

New Paradise Men’s Spa is a refuge for NYC’s cultured gentlemen. It specialized in spa treatments, waxing services, massages, manicures, pedicures, facials, reflexology, and more.  Indeed, they offer the kind of VIP attention and services that the modern man needs to feel revitalized and restored. To book an appointment or learn more about the treatments they provide, please call them at (646) 559-1621 or visit them online.