Even though more and more advertisers are shifting their focus almost entirely to digital methods, there’s no denying how a few old-school techniques can still play a major role in your company’s marketing success. This is especially true of businesses with a brick-and-mortar storefront. As the team at Bestype Imaging in New York, NY, explains, utilizing digital printing can dramatically boost the appeal of your store’s window displays.

What Are Window Graphics?

First, it helps to understand what window graphics are and what role they can play in your store. Historically, department stores would use their window displays to entice customers to shop at their location. By displaying quality merchandise or advertising a special sale, they could more easily lure in passers-by.

While fewer stores utilize these displays today, those that do find that utilizing a simple window graphic from a digital printing company can often produce similar results. These printing graphics (which primarily include banners and signs) are easily placed in a storefront window during an event and then taken down when no longer needed.

How Can Window Graphics Help Me?

Effective printing products should be easy to read and provide basic information about a sale or product without overwhelming consumers with excess text. When used right, storefront window graphics can be a great way of attracting customers.

Better yet, window graphics are a very cost-effective advertising method, as they are much cheaper to produce than other marketing materials. The easy set-up and take-down of these graphics also allows you to periodically rotate in new printing graphics to advertise different sales events or simply liven up your storefront. This ensures you’ll be able to stand out and keep your customers coming back for more without blasting through your marketing budget.

For high-quality digital printing, you can depend on the team at Bestype Imaging. To learn more about their printing services or to request a quote for your project, visit them online or call (212) 966-6886. You can also keep up with them on Facebook and Twitter.