If you are debating whether to buy a business or start one from scratch, Zoellner Garten & Co, the foremost business advisors and business appraisal service in Cincinnati, OH, wants you to understand the benefits of buying an established business. Since its founding in 1988, the company has helped hundreds of clients through the daunting process of buying a business and facilitated numerous mergers and acquisitions transactions.

Below are some of the most important benefits of buying an established business instead of starting one from the ground up:

• A Brand Name: When buying a business, you purchase an established brand name. Any previous marketing efforts accrue to you, and it makes your own marketing and branding efforts easier.
• A Proven Track Record: When you build a business from scratch, you don't know for sure if the concept works. The undertaking is very risky. When buying an established business, you have a proven concept, so financing is often easier than for a startup company.
• Trained Staff: When buying a business, you acquire its assets. One of the most important assets is its staff. They are already trained, experienced, and adapted to the company culture. This makes your job easier, giving you freedom and leeway you wouldn’t have if you had to hire a staff from scratch.
• Relationships: An established business most likely has existing vendors, strategic partners, and a customer base that would take months or years to develop when building a business from the ground up.

Zoellner Garten & Co, the leading business advisors and business appraisal service in southern Ohio, has decades of experience helping clients navigate the process of buying an established business.

Serving Greater Cincinnati, Dayton, and northern Kentucky, they have nationwide contacts and transactional expertise that makes their services invaluable to anyone looking to buy or sell a company. Visit them online to learn more, or call (513) 852-2400 to discuss your needs with a friendly, experienced professional.