In an increasingly digital world, franchise owners must use the tools presented to them. Perhaps one of the most accessible tools, in terms of marketing, is social media. This technology expands a business’ reach, increases brand loyalty, and brings in new clients. Crestcom—a company that delivers worldwide corporate training—knows that social media also enhances the franchise's public perception. But before you can tap into social media's benefits, you need to know how to use it effectively.
Here are Crestcom’s tips to help you build your franchise’s social media presence:
- Designate The Position: The first step to promoting any brand is to decide who will manage your accounts. Luckily, you have a number of options. You can certainly manage the franchise’s social media on your own. However, many franchise owners find this choice overwhelming. If you don’t have online marketing experience, you should learn the basics through conferences or other kinds of corporate training. You can also hire an intern or even outsource the position to a freelancer. Either way, you want to know that the brand is in good hands.
- Plan A Budget: If you’re handing over the social media reigns, you need to make sure you have room in your budget to pay that individual for their service. Additionally, you need to set aside funds for access to different platforms and for the development of different types of content. Let’s say, for example, you want to create a video for your franchise’s Facebook. Your budget should include the cost to make and then post that footage.
- Consider Your Goals: As any corporate training program will tell you, branding is all about a unified image. That’s why you should outline your marketing goals before you start branding your franchise on social media. These goals should align with the company’s overall mission, so clients are receiving a consistent message.
When used correctly, social media will launch your franchise into the digital age. For more tips on growing your franchise, view Crestcom’s online corporate training. If you’re interested in becoming a franchisee, take a look at Crestcom's website for franchise owners, or give them a call at (303) 267-8200 today.