Even with all of your innovative ideas, your business' interior prints seem to be less attractive as the years go by. Your welcome sign is slightly torn, your services and customer support posters are outdated, and as a result, you probably haven't been receiving as much new business as you would like.

With the dawning of a new era in start-up companies, and big business, implementing a new and improved marketing strategy may keep you in the competition helping you to spring into action and trim the fat off your own business marketing strategy for 2012 with these help tips from bestype imaging.

Articulate Your Goals: Go over your business plan to identify areas to which marketing can contribute. Check your current marketing strategy for any tactics and revise them.

Pinpoint Weak Spots: Improving your marketing strategy according to your business’ goals naturally leads to addressing weaknesses. Recognize the areas that need a little help and if your company needs to increase visibility, adjust your marketing plan to do just that with initiatives, customer rewards, social media and search engine optimization.

Know Your Audience: Map out who's buying your products or services, how much they're willing to pay and what it takes to win them over and plan your marketing strategy accordingly.

Measure Up: Analyze your marketing strategy and enforce how it speaks to your expertise and your company's credibility. Fix any platforms for increased understanding, offering spotlight testimonials of happy customers to showcase your trustworthiness.

Know the difference: Your business plan and your marketing plan are two completely different tools and your should treat them as such. The business plan should describe your entire business, customers, budget and goals, while your marketing stratefy should consist of concrete steps your business should take to achieve your business plan.

So don't wait, until the tumbleweed blows by your front door, get in the game at bestype imaging and be on your way to building a better business today.