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There is no denying that we are entrenched in the age of digital marketing. However, to declare older campaign tactics such as direct mail marketing as “dead” would to be close minded to the surprising opportunities of this wizened strategy.

According to New York City’s top printing service Bestype Imaging, direct mail campaigns have a higher ROI than mass advertising campaigns. A strict comparison between email and direct mail, email marketing has a higher chance of being filtered from and automatically deleted by those with cluttered inboxes full of promotions and deals. By contrast, according to the United States Postal Service, 98 percent of consumers bring their mail in the day it has been delivered, and then sort through it immediately.

Although some may laugh off the concept direct mail as “snail mail,” it’s a familiar and reliable source of content that comes in versatile forms, including coupons, gift cards, or informative brochures. Target audiences both old and young can be appealed through mail, whereas older people may be wary or confused by email marketing tactics. Tangibility will never go out of fashion.

Direct mail marketing is anything but dead. To craft an effective, affordable, and savvy direct mail campaign, coordinate with the digital printing experts of Bestype Imaging. Choose among postcards, flyers, letters, brochures, or business reply cards to formulate the direct marketing strategy that will best benefit your business.

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