Graphic design is an art and a science. The experts at DTM Signs and Trucks Wraps, based in Brooklyn, NY, know that designing a sign to advertise your business involves understanding what grabs people’s attention and keeps it. Providing quality truck wraps and car wraps to clients throughout the New York City area, they’ve seen the difference the right graphic design team can make.

When designing signs and car wraps for advertising, here are some common mistakes the experts are sure to avoid:

• Too Many Words: While it’s important to make sure your sign communicates what your business does, you shouldn’t clutter it with too many words. Doing so will make it harder for potential clients to read your message. By working with an experienced graphic design team, you can strike the right word balance.

• Poor Color Choices: Colors send a message about your company. Muted tones convey a sense of professionalism, while bright colors can express an attitude of fun and excitement. The problem is, even if you choose a color for your sign that suits your brand, you might choose the wrong combination of colors. Certain colors simply look better together, and when a sign consists of two or more colors that don’t, it can turn off customers.

• Clutter: What’s not in a sign can be just as important as what is. For people without graphic design experience, the impulse to fill every bit of space can be strong. However, cluttered signs are not visually pleasing. The right amount of blank space will draw the eye to important features or information.

To make sure your signs attract customers, get in touch with the experts at DTM Signs and Truck Wraps. Handling everything from composition to installation, this sign company will use the power of graphic design to grow your business. Call (347) 312-5488 or visit their blog for more information.