Which emerging marketing trends will help a real estate franchise owner break away from the pack? A successful real estate broker and franchise owner at EXIT Realty of the Carolinas in Mount Pleasant, SC, discusses branding trends for real estate companies. This real estate franchise has a proven track record of building successful careers in real estate for brokers and agents.
One trend is revamping websites to make them mobile-friendly. The vast majority of homebuyers used the internet in their home-buying process during 2015, according to recent reports. Consumers are using smartphones and other mobile devices more than stationary PCs. Create a great website and mobile app for your real estate company to gain a sales and marketing edge.
While you are working on your website, update it with high-quality content. Drop filler pages of repetitive information and keywords, because redundant websites turn consumers off and Google is downgrading them. The trend is to use graphics, videos, helpful articles, and attractive text for sharp, fresh-looking sites.
Another way to break away from the pack is to create website features that draw in customers and clients. Called inbound marketing, this money-saving trend includes frequent blogging, sharing photos and videos, and posting on social media such as Facebook and LinkedIn. Periscope, the free live-streaming app, lets you show viewers the event in real time while you record it to watch later. Try it at your next real estate company team meeting or your agent’s next open house.
Successful real estate franchise entrepreneurs rely on EXIT Realty of the Carolinas for cutting-edge technology and accessibility. As part of the EXIT Realty family, you receive exceptional systems, tools, and support to grow your real estate company.
Break away from the pack and join those who are taking their careers in real estate in a new direction. Call EXIT Realty of the Carolinas, in Mount Pleasant, SC, at (843) 343-3947 and talk to the franchise owner and real estate broker to get started. Visit the franchise website for more information.