Downtown Honolulu, Hawaii
1100 Alakea Street, Suite #150
Honolulu, HI 96813

How to Choose The Right Font For Your Business Cards, Signs, And Banners! June 1, 2016

Downtown Honolulu, Honolulu
How to Choose The Right Font For Your Business Cards, Signs, And Banners!, Honolulu, Hawaii

When you’re choosing a printer to produce professional business cards and signage for your company the choice is easy, because Professional Image Inc. has been serving the Honolulu area for nearly 40 years. Our team makes creating custom-printed materials simple, but you still have to choose the designs and the fonts that will represent your business.

If you’re not sure where to start when it comes to choosing fonts, check out these three tips:

  • Less is More: When it comes to choosing fonts for your printed business materials professional printers maintain that less is more. When a business card or flyer includes many different fonts it becomes difficult to read, and it doesn’t look professional. For the sake of readability and consistency, select just one or two fonts for all of your business materials.
  • Highly Stylized Fonts Don’t Work For Most Businesses: Highly stylized fonts like Algerian, Denmark, Vivaldi, and Calligrapher, may work for some businesses, but most companies are better represented by simpler fonts. If you’re not in a creative industry, it’s best to stay away from overly stylized fonts and/or any fonts that mimic handwriting.
  • Opt For Readability & Elegance: The ideal business card font is unique enough to stand out, but also readable and timelessly elegant. Fonts like Baskerville, Frutiger, Bernhard Modern, and Elido, are great choices for a variety of businesses. Looking for another great tip? If you’re choosing a font for a large sign or banner you may want to opt for a san-serif font, since they tend to be easier to read.

Of course, these tips are just guidelines, and different businesses want to project different images, so it's up to you to make the final design decisions. If you need help finding the right font for your printed materials, reach out to the branding team at Professional Image, Inc. Visit us online now or call at (808) 532-6565 for more information! 

Other Announcements, Events and Deals from Professional Image
3 Ways to Integrate Social Media & Print Advertising, Honolulu, Hawaii
The purpose of advertising is to reach as many potential clients as possible, and today, that means using social media as well as physical print ads. Each medium has its strengths, more
Do’s & Don’ts for Designing Business Holiday Cards, Honolulu, Hawaii
The holiday season is the time to reach out to past customers and clients and thank them for their business. A well-designed and thoughtful business holiday card will tell more
Best Practices When Using Banners to Advertise, Honolulu, Hawaii
Small businesses often have limited advertising budgets. To make the most of the resources they have, they must focus on eye-catching tactics with the biggest return on more
Professional Image Kapolei!, Honolulu, Hawaii
We are excited to announce that Professional Image has purchased ARMAC Printing in Kapolei Marketplace! Starting Monday, November 4th ARMAC will officially be the newest more
3 Design Ideas to Make Artist Business Cards Stand Out, Honolulu, Hawaii
As an artist, professional business cards can help you showcase your talents and make a favorable first impression with potential clients. To provide some inspiration, here are more