Buying or selling a business is a complex legal and financial process during which mistakes can be extremely costly. If you're considering combining with another company or acquiring a smaller business, Zoellner Garten & Co. in Cincinnati would like to explain a few lesser-known aspects every professional should understand about mergers and acquisitions.

If you're having a merger or acquisition, remember:

• To Have A Purpose: Acquiring another company should be an element of a long-term strategy, not the end-game itself. Before seriously attempting to purchase or merge with another company, you should know exactly what your ideal outcome would be.
• To Consider Alternatives: Whether you're acquiring another business to fill a tactical gap within your own company or if you want to enter a new market, evaluate whether there are alternatives with fewer risks first. In some cases, you may be better off building in-house or entering into a partnership with another entity instead.
• The Failure Rate Is High: By some analyses, the failure rate of mergers and acquisitions may be higher than 50%. Before investing in a costly acquisition, maximize your chances of success by making sure the business is properly valuated and that they are culturally compatible.
• You May Need A Professional: A business planning consultant from Zoellner Garten & Co. will help you decide whether you're making the best decision for the long-term welfare of your company.

Buying or selling a business effectively requires expertise across a broad range of specialties, so turn to the experts with an established track record of success. Whether you're buying an existing business or putting yours on the market, Zoellner Garten & Co. will guide you through every step of the process. Serving Cincinnati, Dayton, and northern Kentucky, this firm is eager to help you achieve professional success. Visit their website to learn more about mergers and acquisitions, or just call (513) 852-2400 to discuss your needs with a member of their team today.