Stores and businesses are constantly looking for better advertising campaigns to find new customers and inform them of their brand. One of the easiest and most effective ways to reach out to the public is a method that has been around for decades and requires no social media or digital technology expertise: a simple vehicle wrap.
To show you how successful car and truck wraps can be, DTM Signs and Truck Wraps in Brooklyn, NY, has gathered these interesting facts about vehicle wraps:
- They Are Cheap & Effective: Mobile advertising has the lowest cost per thousand impressions of any form of outdoor advertising. This means that more people — between an estimated 30,000 - 70,000 — will see your vehicle wrap for a cheaper price than any other type of outdoor advertising. For those on a tight budget, vehicle wraps can be a successful advertising campaign without breaking the bank.
- They Reach Both Drivers & Passengers: In an automobile-centric country like America, it is almost impossible not to travel down a residential road or highway at least once a day. 95% of Americans see advertising that is targeted to drivers and passengers. Pedestrians can also be attracted to vehicle wrap advertisements when they walk through highly populated areas like New York City. Unlike TV and computer ads, a sign that's on a car cannot be turned off. Thus, your consumer base may grow simply because the ad exists.
- They Boost Brand Recognition: Studies show that truck wraps on fleet vehicles can increase the name recognition of brands 15 times more than any other form of outdoor advertising can. Even if you aren’t promoting a sale or a new product, you have the opportunity for potential clients to remember your company's name. As long as people recognize your business, there is always the chance of a future sale.
To start the graphic design consultation on your vehicle wrap today, call DTM Signs and Truck Wraps at (347) 312-5488 or visit their website for more information.