Share:

Check out the Superbowl Pregame for two these two spots.

Realtor.com will air two spots during the pregame coverage as part of its ongoing, award-winning “Real Estate in Real Time” campaign featuring actress and director Elizabeth Banks.

“Some people don’t like the accurate, real-time real estate info on the realtor.com app,” Banks says in one 15-second spot, “Sunshine and Puppies.” She adds: “Some people also don’t like sunshine, three-day weekends or puppies.”

In another, 30-second ad called “All Things Real Estate,” Banks calls the realtor.com app a “real-time real estate secret weapon” that you can use to find out “exactly what your neighbors paid for their house.” As the neighbors walk by, Banks quickly says hello and then surreptitiously tells the viewer, “They used the secret weapon, and now they’re living the dream. In a really nice house. So cute.”

“We are using humor and plain language to help viewers better understand the real estate process and have a little fun with what is a really serious topic,” said Nate Johnson, realtor.com’s chief marketing officer. “Buying a home is certainly complicated and a very high stakes, life-long decision — but with the right tools and the right experts, it can be fun, even thrilling.”

tracking