Old Naples, Florida


Exclusive. Original. International.


375 5th Ave S
Naples, FL 34102
Marilyn's, Hat Stores, Shopping, Naples, Florida

If you're seeking a luxury shopping experience unlike any other, Naples, Florida-based Marilyn's is your go-to destination. The area's premier source for high-end, European fashion, it's also one of Florida's most recognized clothing boutiques. Marilyn's has been touted in leading publications such as JustLuxe Magazine, Gulfshore Life, and Downtown Naples. If there's one thing you should know about Marilyn's, it's that owner Marilyn Hellman's passion for fashion guarantees an upscale shopping excursion you'll never forget.

Specializing in European clothing and accessories, the luxury shopping you'll discover at Marilyn's is unlike anything else. Many of the small, independent designer pieces are showing in the U.S. for the first time, offering a once-in-a-lifetime opportunity to experience European Fashion straight off the runways. You will also discover drawer upon drawer of distinctive looks, along with the largest selection of hat designs in Florida. The boutique frequently hosts a broad array of fashion-forward events, such as The Humane Society Rock and Roll Fashion Show.

Indulge in unmatched glamor with Naples’ most fashion-forward experts, all creating looks for your particular taste and lifestyle. Marilyn's also offers the opportunity to shop by appointment, creating a wardrobe with Marilyn during your individualized session. Private seminar and fashion soirees combine entertainment, socializing, champagne, and fashion tips all into one exciting night. Marilyn's also caters to custom orders and weddings in her convenient 5th Avenue South location.

To get a virtual taste of what Marilyn's has to offer, check out her numerous how-to videos. This impressive selection covers numerous fashion topics, providing valuable information to her more than 3,200 subscribers, with some videos having over 200,000 views. With these expert tips, you can learn the latest trends in fashion and the best ways to dress yourself. Stop by her famous YouTube channel, or view some of her most popular and recent videos on the website.

Experience why the press, the fashion world, and her growing list of repeat customers rely on Marilyn's as one of the premier clothing boutiques in Florida, a one-stop shop for distinctive European designs you can't find anywhere else. Exclusive. Original. International. This is Marilyn's. Visit the website for more information, or call (236) 209-4460 to schedule your customized luxury shopping appointment today!

Announcements & Events from Marilyn's
Find the Perfect Kentucky Derby Hats at Marilyn's!, Naples, Florida
The Kentucky Derby is one of spring’s biggest events—a place to show off your style among the fashion world’s finest. From celebrities to athletes and models, everyone’s dressed...read more
Spotlight on Marilyn’s Couture Hats, Naples, Florida
Nothing adds a touch of sophistication to your look better than a hat. From chic fascinators to outrageous Derby hats, this fashion accessory can be playful but also refined. In Napl...read more
Marilyn's Offers a Unique European Fashion Experience, Naples, Florida
Every year, Marilyn Hellman, owner of Marilyn’s in Naples, Florida, spends several weeks in Europe, meeting with designers, studying trends, and selecting the best possible Euro...read more
What Can You Find at Marilyn’s New Luxury Online Shop?, Naples, Florida
When boutique owner Marilyn Hellman opened Marilyn’s boutique, her vision was to bring luxury shopping to the residents of Naples, FL. Offering a variety of fashionable clothing...read more
Dresses Galore: Marilyn Shares Her Holiday Party Fashion Tips, Naples, Florida
The holidays are just around the corner, and with that festive spirit comes a whirlwind of parties. Dresses are a feminine classic, a splendid way to stand out in the ...read more
Style and comfort are the telltale aspects of high-quality designer pret-a-porter wear. The top-tier Italian blouses for women at Marilyn’s meet this description perfectly with their...read more
Hats are an excellent mode of expression. Whether stylish or casual, they play up your look and add life to any outfit. With a few simple fashion tips, you’ll be ready for a nig...read more
The right fashion shoes put the finishing touch on your outfit, helping you feel confident and comfortable throughout the day. They can make all the difference in your overall look. ...read more
Artistic jewelry is in vogue this season, lighting up runways from Paris to Milan. If you want to make a fashion statement, Marilyn’s,  the luxury shopping boutique onFlori...read more
Summer wedding season is well underway, and the beach continues to be an ideal destination for a once-in-a-lifetime I do. If you’re wondering what to wear as a guest&n...read more
What better way to spend a “girls’ day out” than on a luxury shopping excursion? As stunning European fashion trends continue to make their mark in America,&...read more
Marilyn Hellman, owner of Marilyn’s boutique located on 5th Avenue South in Naples, Florida was interviewed by ABC NEWS reporter Gary Brode on the morning of May 4, 2017. A seg...read more
Nothing rings in springtime quite like the Kentucky Derby, the event to attend and throw parties to celebrate. With women scrambling to put together the most fashionable attire, ...read more
If you’re shopping for fashion shoes that rock this spring, look no further. Mules make the ideal choice for every woman, and the style is trending for spring and summer 20...read more
Geometry is used in fashion for the purposes of design and function. The proper placement of strong lines and angles in clothing can create pleasing graphics that can flatter the wom...read more
Each spring brings with it a bevy of new trends, with European fashion leading the way in all things chic. This season, it’s all about mixing prints—a look that’s difficult...read more