Midtown East, New York


Diamonds & Fine Jewelry


36 W 47th St
New York, NY 10036
Allurez, Jewelers, Shopping, New York, New York

Allurez of New York City provides the best in high quality fine jewelry and diamonds.

Featuring a brand name known amongst royalty, the rich, and the famous, Allurez is committed to providing you with the largest and finest premier selection of engagement rings, wedding bands, bridal jewelry, fine fashion jewelry, certified loose diamonds, and more.

Whether you're looking for a diamond engagement ring, a wedding gift, an anniversary necklace, or anything else, Allurez promises to provide the most breathtaking jewelry at the best prices, each design perfect for whatever that special moment in your life may be. Their wide selection of available jewelry includes:

  • Necklaces and pendants
  • Bracelets
  • Earrings
  • Rings
  • Women's Wedding Bands
  • Men's Wedding Bands

Allurez is proud to offer our second-to-none customer service, making you as comfortable and happy as possible while browsing for and purchasing the diamond or fine jewelry piece of your (or that special someone's) dreams.

Allurez's collections are available in 14k and 18k white gold, yellow gold, and rose gold, as well as in platinum and palladium.

Click here to begin browsing the Allurez online store.

Announcements & Events from Allurez
Allurez Has All The Top Engagement Ring Styles, Manhattan, New York
Choosing an engagement ring is a choice that must be approached carefully. You want to choose something that symbolizes the love you share, as well as the unique bond between the two...read more
Create One-of-a-Kind Engagement Rings at Allurez, Manhattan, New York
If you’re searching for a beautifully unique engagement ring for your girlfriend to call her own, then consider creating your own diamond ring at Allurez in New York City. The h...read more
Affordable Fine Jewelry is Perfect For Mother's Day!, Manhattan, New York
Make this Mother’s Day unforgettable with a gorgeous piece of jewelry for mom from New York City’s best online jewelry store, Allurez! Specializing in unique and affordable fine...read more
How to Choose The Perfect Wedding Band, Manhattan, New York
When it comes to choosing a wedding band, there are lots of different factors to consider. Unlike most jewelry, a wedding band is intended for decades of daily wear. The jewelers fro...read more
3 Reasons Why Allurez is The Best Jewelry Store Online, Manhattan, New York
Allurez, the world’s top online jewelry store, is absolutely alluring! With a broad selection of diamonds and fine jewelry that can be delivered right to your door, there’s nothing n...read more
The New Year is well underway, and that means Valentine’s Day is just around the corner! Whether you’re planning a romantic holiday proposal or just looking for the perfect gift, you...read more
The decision to get engaged is not one most people make on whim. So, why not put just as much thought and effort into the ring itself? Designing an engagement is a way to make this s...read more
Have you waited until the last minute and exhausted all your options for the perfect Christmas gift? Well, worry no more! Rather than show up empty handed, bring your holiday gift co...read more
This holiday season, give a gift that shows just how much she means to you. Allurez, one of the top fine jewelry stores online, offers a wide selection of high-quality jewelry t...read more
There are a lot of terms thrown around when discussing the subject of diamonds: cut, clarity, carats, and more. But what does it all really mean? The best jewelry stores have experts...read more
Part of being in a relationship is showing your loved one that you care. One way to do that is with gifts but the best way to do it is with diamonds. Diamond hoop earrings from Allur...read more
There’s never a bad time to say “I love you.” In fact, “I love you” is even more meaningful when you say it for no reason at all! Surprising a loved one with fine jewelry "just becau...read more
You wouldn’t go to a restaurant if it had bad reviews, so why would you buy from a jewelry store with bad testimonials? Customers who have shopped at Allurez have nothing but glowing...read more
July 4th just passed by, but that doesn’t mean you stop celebrating being an American! Allurez is proud to be the home of fine jewelry in New York City, including diamond rings, diam...read more
The right watch can say a lot about you; that you're strong and sophisticated or cool and collected. No matter what type of look you're going for, Allurez will give you an extra 10% ...read more
Shopping for a diamond engagement ring in New York City is an overwhelming experience for most men. From product to price to size, they never know where to begin! At Allurez, NYC’s b...read more
For years, Allurez has been the best online source for high-quality diamond earrings, wedding bands, engagement rings, and other fine jewelry. Among the bridal sets, designer collect...read more
Valentine’s Day is almost here, and you can’t be caught without a gift! If you have the perfect romantic afternoon, evening, or whole weekend planned, seal it with a stunning present...read more
As Valentine’s Day approaches, it’s time to begin thinking about gifts for your significant other. Chocolate, flowers, and a bottle of delicious champagne are all thoughtful items, b...read more
Having trouble finding the right winter gift for the jewelry-loving girl in your life? It’s waiting for you at Allurez. A specialty retailer of diamonds and other fine jewelry, Allur...read more
The only ring more important than a girl’s diamond engagement ring? Her wedding band! A wedding band is the true, time-tested symbol of love, commitment, and beauty, and the wide sel...read more
Engagement rings, eternity rings, customized bands, emerald cut, princess cut, sparkling, dazzling, brilliant, vintage – with all of the options available these days, it's difficult ...read more
The collection of engagement rings at any jewelry store can overwhelm a shopper; after one day of searching, it starts to seem as if every glittery item looks the same. Thankfully, t...read more
Love is a beautiful thing, especially when it means you've found the person you want to spend the rest of your life with. Yet, finding the right diamond is often equally as important...read more
“Diamonds are a girl’s best friend.”Maybe, maybe not, but they certainly wouldn’t hurt. In all honesty, any woman would delight in a brand new diamond ring sitting upon her finger, w...read more
The sentiment that goes into telling the person you love "happy anniversary" is a touching one, to say the least. It starts with finding the perfect piece that will tell them more th...read more
With Thanksgiving quickly approaching, the holiday shopping season is just heating up. Whether you are an early morning Black Friday shopper, or a living room Cyber Monday shopper, t...read more
The world stops when you’re with her, you happily plan for decades down the line, and you can’t picture your life without that special girl in your life – yup, it must be love.After ...read more