Upper East Side, New York



1438 Third Avenue
New York, NY 10028
Surefoot, Shoe Stores, Services, New York, New York

Surefoot is the first retailer to offer a truly custom ski boot for skiers of all levels. In addition to the World’s Most Comfortable Ski Boots, Surefoot offers outstanding customer service, expert boot fitting, orthotics for all footwear and a complete satisfaction guarantee in all 24 store locations world-wide.

In about 2 hours, we can make a pair of totally custom ski boots, from the custom orthotic footbed to the foam-injected liner. And since New Yorkers take about 4,000 steps every day, we are your source for custom orthotics for sneakers, running shoes and dress shoes.

Announcements & Events from Surefoot
What's the Most Essential Piece of Ski Equipment You Should Buy?, Manhattan, New York
You can be the most advanced skier on the slope, but if you don’t have the right pair of ski boots on your feet, you won’t make it downhill very comfortably. While it’s imperative to...read more
How to Store Ski Boots, Manhattan, New York
Skiing is an exhilarating hobby and vacation activity during the winter. Once you develop a passion for the sport, you’ll want to invest in top-notch ski equipment, startin...read more
What Factors Indicate It’s Time to Replace Your Ski Boots, Manhattan, New York
Do you know when it’s time to replace your ski boots? Whether you’re a skiing enthusiast or a once-a-year daredevil, it’s crucial to purchase new footwear before the materi...read more
How Shoe Insoles Benefit Knee Pain Patients, Manhattan, New York
Chronic knee pain doesn’t just compromise your ability to move properly — it also affects your quality of life. For many patients, the problem is caused and exacerbated by improper f...read more
Here's a Look at How Custom Ski Boots Are Made, Manhattan, New York
Every skier knows the right gear makes all the difference in their performance and comfort on the slopes. While standard ski boots will get the job done, they can quickly get uncomfo...read more
If you love the slopes, you know the importance of having the proper ski boots. Footwear is an essential piece of equipment to ensure your safety and security on the hills. Vote...read more
Skiing is an enthralling family activity that builds strength and endurance in people of all ages. But if your kids start skiing young, they will quickly outgrow their expensive...read more
Whether you’re a professional athlete or an amateur, the right athletic equipment is essential for peak performance. That’s particularly true when it comes to ski boots. Surefoot in ...read more
Purchasing any old pair of ski boots may seem like a great money-saving idea, but it is one you will likely pay for on the slopes. A professional fitting by experts is essential to e...read more
Custom orthotics can improve both comfort and stability, making daily activities easier to complete. They also have the power to enhance your sporting experiences. Here, the team fro...read more
What started as a solution to poorly fitting ski boots has turned into the most tested pre-molded brand of shoe insoles available. Conforma insoles are the product of thousands of fo...read more
All athletes know that the right footwear — whether it’s a ski boot or a running shoe — makes all the difference in their performance. While some people are fortunate enough to find ...read more
Whether you’re an active runner or just someone looking to boost your overall comfort while walking, insoles offer a wide variety of benefits. At Surefoot, of NYC, the experts at thi...read more
As the cold weather months carry on, many of us are making the trek to find the perfect snowy getaway. Whether you’re an avid skier or prefer to snowboard, there is one piece of equi...read more
As the cold weather months carry on, many of us are making the trek to find the perfect snowy getaway. Whether you’re an avid skier or prefer to snowboard, there is one piece of equi...read more
The details involved in preparing for an upcoming ski trip can be challenging to follow for first-time skiers. What’s needed is a comprehensive guide highlighting the ski equipm...read more
If you take the sport of skiing seriously, you should invest in a pair of custom-fitted ski boots as soon as possible, as they are arguably your most important piece of equipmen...read more
When you're out on the slopes, the quality of your clothing can have a major impact on your comfort level. Surefoot, one of New York City's premier suppliers of ski equipment, is con...read more
With winter only a few months away, now is a great time to begin preparing your ski equipment for the season. Surefoot, based in New York, NY, is one of the world’s most authoritativ...read more
Sore feet aren’t just another sore muscle. When your feet hurt, everything you need to do becomes more difficult. Oftentimes, the simplest way to cure chronic or newly acquired foot ...read more
Many people walk long distances every day and don’t realize that there is a way to minimize the aches and pains they’ve grown accustomed to. Finding the perfect pair of insoles can m...read more
Orthotics can treat — and even prevent — a variety of foot problems, making them beneficial for people of all walks of life. With 24 locations worldwide, New York City-based Surefoot...read more
Whether you enjoy skiing, jogging, golfing, biking, or simply walking, a pair of custom-fit insoles inserted into your boots or shoes can improve your performance, efficiency, and co...read more
Whether you have a loved one with an upcoming birthday or you want to give a pair of ski boots as a gift for Mother's Day or Father's Day this year, Surefoot in New York City will he...read more
Ready for an incredible running experience and enhanced athletic performance? Renowned New York City-based ski brand Surefoot, best known for their custom ski boots, has debuted a ne...read more
Proper-fitting ski boots are necessary not only to avoid serious injury, but also to perfect your skiing form. The highly knowledgeable experts at Surefoot in New York City use an ad...read more
Like all sports equipment, ski boots eventually have to be replaced. There are some obvious signs for when you should buy a new pair, like normal wear and tear or, in extreme cases, ...read more
As the winter season continues, ski resorts and lodges are in full swing, with skiers traveling far and wide to practice their sport. When you're skiing, it's vital that you're using...read more
The ski season is almost here! As you prepare to hit the slopes this winter, you’ll want to make sure that your ski boots fit properly. If your feet feel uncomfortable, you may need ...read more
There is nothing worse than buying a pair of ski boots that don't fit you well: you shouldn't have to engage in an extreme sport with extreme discomfort. Surefoot is the first, award...read more
You might be new to a sport, and think that custom ski boots and optimized shoe insoles  just aren't necessary for you. Wait until I get better, you tell yourself. Wait until I ...read more
Where do you go to find the best, custom-fit ski boots? Whether you’re a beginner on the bunny hill or a professional skier, you need to be sure that your ski boots fit nice and snug...read more
Surefoot, a company that specializes in custom orthotics, conducted over 30 years’ worth of research in order to make the most comfortable ski boots in the world, and they've succeed...read more
Custom orthotics are essential when you take up any sports activity. Whether its running shoes for your next marathon or ski boots when you’re headed down a black diamond trail, the ...read more
If you’ve tried a host of running shoes, as well as orthopedic inserts, but nothing seems to take your pain away, it may be time for custom orthotics. Surefoot in New York, NY knows ...read more
Stay active and comfortable all season long with custom running shoes, orthotics, and ski boots from Surefoot in New York City! Using a combination of state of the art technolog...read more
There’s nothing worse than ski boots that don’t fit you properly as you’re about to drop out of the ski lift. Skiing is an extreme sport, but it doesn’t have to be extreme on your fe...read more
For East Coast skiers, April is indeed a cruel month: most resorts are shutting down, ski equipment is worn out from another season, and the long wait for the next ski season begins....read more
Although known for providing top-notch ski boots, Surefoot in NYC also specializes in custom orthotics and insoles. Above and beyond ski season, their footwear ex...read more
Running is one of the most popular ways to exercise. It can be done at any time of the day. You can run outdoors or on a treadmill inside. It is something you have been doing since y...read more
When it comes to ski equipment, boots are by far a skier's most important assets, which is why they should never be one size fits all. Whether you’re a beginner or a pro on the slope...read more
When you’re navigating the twists, turns, and hazards that make up the exhilarating experience of skiing, it always helps to be sure-footed. Of course, owning the right kind of footw...read more
Whether you spend your time skiing pizza on the bunny hill, or pumping through the moguls on a double black diamond, Surefoot has the perfecting skiing products to suit your particul...read more
It’s been a long winter on the East Coast—a season like no other, really—and there’s still plenty of time to get those ski runs in. By this point, your gear has probably been through...read more
While some ski resorts are only open during the day, many offer nighttime skiing for those who enjoy zipping down the trails in the evening. If considering nighttime skiing, it’s imp...read more
Have you been thinking of the perfect family vacation to top off your winter season? Well, rather than run away to the nearest island, take advantage of cold Northeast temperatures a...read more
With all of the snow that’s been hitting us lately, the skiing season on the East coast has been absolutely exceptional; from Pennsylvania to Vermont, conditions have been as ripe fo...read more
If you’re looking for the best selection of top-of-the-line ski equipment in New York City, then look no further than Surefoot on the Upper East Side. Surefoot has built their r...read more
Whether you’re an experienced skier or you’re hitting the slopes for the very first time, you need a pair of ski boots that will give you optimal comfort and keep you safe on the mou...read more
Taking a well-deserved ski trip is all about relaxing, making memories, and enjoying the slopes as much as possible. All this fun and excitement is jeopardized, however, when you set...read more
Injuries on the slopes are common if you aren’t wearing the right ski boots and other protective gear. The experts at Surefoot in NYC create customized ski boots and shoe insoles, al...read more
With the winter season finally in full swing, if you haven’t scheduled a trip to the slopes just yet, you’re definitely missing out! But before you go running to book a mini vacation...read more
Any skier will tell you that the right ski boots are essential to having a good run. Surefoot has been researching, refining and perfecting the art of the ski boot for over 30 years,...read more
Are you in the midst of planning for your next ski trip? Whether you and your beau are in need of a vacation together, or you simply want to enjoy the slopes on your own for a while,...read more
No matter your age or experience level, skiing remains one of the most exhilarating activities that you can ever undertake. From helping you select your gear to ensuring your boots f...read more
New York City offers an amazing variety of activities, from awesome amusement parks to some of the world’s best zoos and museums. The Big Apple even offers several great skiing and s...read more
Out of all the ski equipment you need to hit the slopes, no single piece is as important as your ski boots. They are the only means you have of controlling your skis, so a good fit i...read more
Now that Thanksgiving has come and gone, there is no denying that holiday shopping season is upon us. Since this is also the time when ski-season starts in earnest, it's certainly a ...read more
The cold temperatures are back, for now. With the anticipation of snow getting ready to fall, we’re sure the temptation to visit the slopes is calling. But before you head out, there...read more
It's almost time to hit the slopes! Ski season is just around the corner, which means that now is the best time to make sure you’re fully prepared with the proper ski equipment. For ...read more
Surefoot, one of the world’s leading retailers and manufacturers of orthotics, running shoes, and ski boots, has released a new line of ski boot liners that are arriving on the ...read more
Surefoot wants you to enjoy the outdoors even more this winter with a little help from SAVEarth. By teaming up with SAVEarth, an environmental non-profit, Surefoot is giving your old...read more
If you’re an avid skier looking to introduce your child to the sport or you’re a first-timer taking a family trip, it’s important to have the right equipment to ensure that your chil...read more
Soon enough the snow will begin to fall, and you'll be itching to get back out there on the slopes. Who could blame you! But before you head out for the first time this season, there...read more
If you’re hearing hoof beats, it’s not horses or zebras: the New York Marathon is sprinting into town! On Sunday, November 2nd, thousands of runners will descend upon NYC to particip...read more
Have you conquered the bunny slope? Are you ready to tackle the ski lift this winter? Now is the time to prepare yourself for an epic ski season! Before you make your way up the moun...read more
There is no piece of ski equipment more important than your ski boots. Choosing ski boots that don’t work well with your feet can have disastrous consequences; it would be like drivi...read more
For die-hard skiers, the first trip to the slopes every year is an exciting time. But for less experienced or newer skiers, it may be a more daunting experience. Luckily, the staff a...read more
The friendly technicians at Surefoot want you to find the perfect ski boots this season and are here to help make the fitting process as smooth as possible. Once complete, you'l...read more
With summer in the rear-view mirror and colder temps around the next turn, it’s time to think about making sure you have all the right ski equipment for the season ahead. When it's t...read more
Besides being the premier stop for all your ski booting needs in New York City, Surefoot also offers a variety of high quality running shoe brands during the running season. Currentl...read more
Every parent wants the best for their child, but when it comes to buying clothes, shoes, and accessories, most parents have very understandable reservations about overspending on an ...read more
Surefoot specializes in ski boots, but you can’t hit the slopes all year round! Many people like to stay in shape by going for outdoor runs. Running without proper footwear can be ha...read more
Surefoot is New York City’s shoe shop for all things running, skiing, and beyond. However, the team is also orthotic specialists, creating custom insoles to enhance your athletic per...read more
Custom ski boots will make a world of difference when you are on the slopes. If you’re ready to experience complete comfort, performance, and mountain style, Surefoot offers a fittin...read more
Love bike riding? Want to increase your performance with new bike shoes? While Surefoot is known for being the best place to buy ski boots, they also stock a range of bike shoes and ...read more
Summer runners know the dangers of running through New York City in July and August. With high humidity and high temperatures, the importance of maintaining a proper level of hydrati...read more
Summer storms will put a damper on your running schedule. Even if you have the best of intentions to go for a run, a thunderstorm will stop you in your tracks. While a light drizzle ...read more
Summer is the season for running, and with the latest running shoes and custom insoles from Surefoot,New York City runners will be hitting the paths in full force. Whether it's runni...read more
Having a successful run is about more than the proper running shoes. How you feel will impact how you run, and how you feel is affected by the time of day. The optimal time for a run...read more
With warm weather finally here in New York City, runners are lacing up their running shoes and hitting the streets, parks, and trails. While some athletes may have maintained their t...read more
Many golfers would do nearly anything to improve their stroke, their puts, and their overall performance. This often means buying the latest clubs, which are an expensive purchase fo...read more
Just because you are not running a marathon, biking miles every day, or playing nine rounds of golf, doesn't mean your feet can't benefit from insoles. Walking involves more than jus...read more
With warm sunny days finally here, athletes everywhere are lacing up for runs, races, and marathons. One of the most important aspects of running is having the right type of athletic...read more
With summer quickly approaching, many New York City athletes are packing up their custom ski boots and heading to Surefoot for new bike orthotics. With a customized approach to sport...read more
One of the most difficult parts of training for a marathon is not necessarily running, but the monotony and persistence of training. Runners workout for weeks and weeks before seeing...read more
With the warm weather finally here, many runners are seizing the opportunity and hitting the trails for longer and more frequent runs. While consistent cardiovascular training is imp...read more
You have a sweet new pair of boots, but now you need somewhere to use them. This spring, why not hike in one of the wonderlands of nature around New York City? The footwear authoriti...read more
Warmer weather is an inviting time for runners to lace up and hit the road for half marathons, full marathons, and triathlons. Before you start, finding the right footwear is a top p...read more
Whether you are just starting out or have been playing for a number of years, golf is an exciting and challenging game. While everyone is aware of the importance of the proper golf c...read more
Now that spring has arrived in New York City, it’s time to hit the bike paths of the city parks! Most people don’t know that there is a proper way to push the pedals when biking. The...read more
The springtime offers much more than just an added bit of sunshine. It's also a great time to get in a couple of ski runs on the slopes. Luckily, not every ski resort is closed durin...read more
A majority of New Yorkers spend most of their day on their feet, wearing improper footwear. Whether it is walking to and from the office, standing in the subway, or waiting for the b...read more
Surefoot’s specialty extends far beyond custom ski boots for sailing down the powdery mountain slopes; this ski shop also offers a variety of brand name running shoes, perfect for th...read more
As ski season wraps up, and running season begins, athletes everywhere are lacing up and hitting the trails. While Surefoot is known among skiers everywhere as the leading source of ...read more
While Surefoot continues to be the leader in custom ski boots, they also offer a wide array of running shoes and custom sports orthotics. With warm weather just around the corner, ma...read more
The sun is finally heating things up, but that doesn't mean you have to hang your ski boots up just yet. Surefoot, New York City's best ski shop,knows the hottest spots in America wh...read more
Any skier will tell you that their ski boots are the most important aspect of their ski equipment, even more so than skis, poles, and jackets. Your ski boot dictates your performance...read more
Nothing makes more of an impact on your ski performance than the quality of your ski boots. A snug and comfortable fit will radically improve your ability to ski on the slopes, which...read more
Are you anticipating taking advantage of the springtime sun in New York City? Taking the train or bus is more convenient, but when the nice weather hits, you'll want to be outside as...read more
While many New Yorkers are embracing the warming temperatures, skiers are reluctantly packing away their ski gear for next winter. While there are a number of slopes open all year ro...read more
As you squeeze in one last ski trip, it's time to start thinking about storing away your ski equipment for next winter. Even though you won't be using your ski equipment for a while,...read more
If you are among the many New Yorkers who spend the majority of their workday on their feet, you know how painful it can be. Blisters and callouses, along with knee, hip, back, and l...read more
With polar vortexes and subzero wind chills, braving the cold on the ski slopes is a daring proposition. Since biting winter weather is here for another few months, it is important f...read more
Regardless of your skill level, ski boots are a critical factor in your performance and comfort. Whether you are sailing down a black diamond mountain slope or cruising a bunny hill ...read more
While some dread the forecast of heavy snowfall, skiers rejoice and eagerly hit the slopes. But with temperatures still below freezing, having the right gear is critical for safety. ...read more
Surefoot custom ski boots and sports orthotics provide skiers with exceptional comfort and performance, incomparable to the generic ski boots in most department stores. The New York ...read more
Ski season is finally here, which means that you, your friends, and family will be hitting the powdery slopes soon enough. But before you head to the ski lift, stop by Surefoot, the ...read more
Winter is a season commonly associated with snuggling under blankets, eating cookies, and relaxing by the fire. While these are all enjoyable activities, it’s important to maintain y...read more
When it comes to skiing, nothing makes more of an impact than the quality of your boots. No matter your level of skill or experience, having the right ski boot can mean wiping out or...read more
Ski season is finally here, and for many seasoned veterans it could not have come sooner. However if you haven’t seen your gear since last winter, it's time to visit Surefoot and upg...read more
No other piece of ski equipment is more important than your ski boots. Clothes, goggles, and even skis don’t make the impact that custom ski boots do. However many skiers still choos...read more
Training for a marathon may be taxing on your body, but it's your shoes that take the biggest brunt. With marathon season approaching in the next few weeks, it is critical to have th...read more
Skiing may be a popular sport of thrill and luxury these days, but this exciting recreation has some surprising historical roots. Surefoot, New York City’s first and only custom ski ...read more
Ski season is finally approaching! Get outfitted this year with Perfect-Fit Ski Boots from Surefoot and start skiing longer, better, and faster today. New to the sport? Even better!H...read more
Even with the best customized ski gear in New York City, it's easy to injure yourself without the proper preparation! High-end ski shop Surefoot, home of the "World’s Most Comfortabl...read more
If you ask anyone with Surefoot custom ski boots, they will agree that these boots are not only the most comfortable they have ever worn, but that their performance improved on the s...read more
Fall is here, and that means ski season is right around the corner. But before you dig your old ski boots out from the garage or the storage shed, you may want to consider getting yo...read more
Ian Mcintosh is a superb skier known for his strong and aggressive style of shredding down mountainsides. He is able to accomplish his death-defying stunts with the help of customize...read more
With the winter season approaching, veteran skiers are eager to gear up with their favorite ski boots and equipment. Even true beginners get the urge to take to the ski trails, yet s...read more
Although summer is still here, fall is just around the corner and that means ski season is about to begin. But if you have never skied before, or haven’t touched your gear since last...read more
Fall is steadfastly approaching, which means that it's cross country season. More and more runners will be kicking on their running shoes, equipped with Surefoot’s custom sports orth...read more
It may be August, but the slopes wait for no one! You will have to leave New York (go on, you can do it), but there are plenty of places to hit the slopes while the sun is still out....read more
Surefoot creates custom orthotics for a number of sports, including biking, running, and even golf. The proper custom orthotics provide great benefits from the precise craftsmanship ...read more
Biking is a great way to navigate around New York City, as you can ride a bike in almost any type of shoe. For those who ride regularly, custom sports orthotics from Surefoot will gi...read more
Surefoot is the leading specialist in sports orthotics, improving your performance when biking, golfing, and running. But your shoes and orthotics are just one piece of the puzzle to...read more
Summer is a great time for outdoor activities, but if you haven't taken your running shoes out since last year or don’t even remember the last time you bought new shoes, it may be ti...read more
With summer in full swing, the cooler fall season may be the last thing on your mind. But if your goals are to compete in fall marathons and running events, training now is the only ...read more
Besides specialized ski boots, Surefoot also offers custom sports orthotics for running, golfing, biking, and personal wear. These custom orthotics make a big difference in athletic ...read more
Surefoot is known for their custom ski boots and equipment, but you may not know about their selection of running shoes. Surefoot’s expertise extends beyond snowcapped mountains and ...read more
With summer here, many die hard skiers are packing up their boots, skis, and poles until next winter. However, improper storage is one of the biggest reasons that equipment degrades,...read more
Regardless of how frequently you go running, having the proper footwear will make all the difference in your performance. Whether you're training for your next triathlon, taking a qu...read more
Surefoot is New York’s best source for custom ski boots, but it has also become one of the finest producers of custom orthotics. Whether you're looking to golf, run, or want to walk ...read more
New York City's premiere ski shop Surefoot sells the finest custom ski boots and quality ski equipment. However with spring finally here, you're going to need something else besides ...read more
Stepping onto the slope for a novice skier can be a bit overwhelming. With all of the necessary equipment, training and skill that skiing requires, someone who has never skied before...read more
In the skiing industry, there is no footwear brand so highly esteemed as Surefoot, a custom ski boot store in New York City that has singlehandedly developed the science behind a com...read more
Tis' the season to grab your beach towels and sandals, right?While beach weather is on the horizon, ski season is all year round! Split up your days basking in the summer sun in New ...read more
Surefoot is known for their custom ski boots which offer unparalleled comfort and performance benefits. Even though ski season may be over Surefoot has the ability to create other cu...read more
Even though warm temperatures are here, there is still plenty of snow on local mountains and a number of beautiful ski slopes ready and waiting. Now is the perfect time to go strap o...read more
It's finally starting to warm up in New York City, but don't let the late sunset fool you. It's still ski season, with mountains of fresh powder still calling your name. And now is t...read more
Although it may seem like spring is just around the corner, the ski season is in full effect and it’s never too late to grab your gear and sail down the slopes. But having the right ...read more
For people who have considered custom orthotics, it's generally for running or walking. However, orthotics can be utilized to improve almost any sport performance, even cycling. Sure...read more
Orthotics are often associated with injury and extreme athletics, but orthotics can have innumerable benefits for general use and overall health. Living in New York City can be a tax...read more
As one of America's leading brands in custom ski gear, Surefoot has the opportunity to create a number of great custom ski boots. There are a number of Athletes that have medaled at ...read more
Surefoot provides the best custom ski boots for all skill levels, giving beginners, intermediates, and experts the best in comfort, style and precise orthotics. But their specialty e...read more
Ski season is in full swing and many people and professionals are taking to the slopes. Whether you ski for recreation or want to head to next year's Winter X Games, having the right...read more
Grab your custom ski boots and all of the essential skiing equipment at Surfoot, before jumping into your gondola to head over to work…huh? That’s right, a new wave in technology is ...read more
Whether inspired by a favorite ski athlete on television or during a trip to Surefoot, New York City’s favorite custom ski boot shop, many ski enthusiasts have pondered when and how ...read more
Nothing discourages a customer from putting their time, trust, and hard-earned money into investing in a product quite like an inflexible warranty policy. To the average person, a li...read more
What separates the average skier from the top athletes and competitors in the ski industry? Certainly practice, dedication, and a little bit of luck factor into it, but it is the top...read more
It’s never too late to try skiing for the first time. Surefoot is offering some help tips to help you prepare for your first time on the slopes. You may be unsure of what to wear, wh...read more
Some of your fondest memories of childhood consist of the yearly trip to the slopes with your parents and the delicious hot cocoas you would enjoy after in the lodge, so it’s natural...read more
As the Northeast plunges into the heart of winter, ski season is approaching its apex. For those ski enthusiasts, it’s the perfect time to regain your footing and take to the slopes ...read more
While proper ski form is visible and can easily be corrected, the proper fit of a ski boot is not always so apparent, as it differs with each person. Anyone who skis regularly hears ...read more
We all have one in our lives: a true ski enthusiast who plans for ski vacations months in advance, that lady or gentleman who glides down a black diamond slope as naturally as a bird...read more
Sporting activities and everyday working conditions can be demanding on your feet. Whether you are required to stand all day for work, enjoy running, walking, or skiing, you are cons...read more
The ski season is fast approaching and with it comes the time to prepare all the right gear for your visit to the slopes. Ski boots, boot liners, skis, ski poles, goggles, a waterpro...read more
With the snowy season approaching, so comes the time of escaping to the slopes for a fun filled day of skiing. Whether you are the avid skier or a budding enthusiast, Surefoot is the...read more
This just in! America's favorite ski shop Surefoot has a new website, and it's better than ever!When navigating to the new and improved website, Surefoot has created a customized exp...read more
Surefoot is not only equipped to set you up for the slopes with their renowned custom-made ski boots, but also to accommodate all of your running needs. Their recent acquisition of S...read more
We all know we are mentally fit and excited for the ski season, but are our bodies up for the challenge? It's easy to tour the slopes in search of your next big rush, but when you're...read more
There's few things better than skiing the slopes and embarking on a journey filled with adrenaline and vigorous challenges. These adventures are often matched with skiers who not onl...read more
Running is an exercise that everyone can appreciate. The rushing adrenaline, focused breathing pattern and invigorating feeling you get from racing across the track or along concrete...read more
Before you know it’s going to be time to hit the slopes and you may need to ask yourself, “Should I invest in custom ski boots or not?” Before you make the wrong decision and find yo...read more
Running has long since been an exercise activity for skiers. Just as you train on the slopes, you also have to condition your body to persevere, and running provides tremendous benef...read more
As your child gets older, they inevitably get bigger. Everything from their clothes down to their shoe size will continuously change and maintaining good footwear can become expensiv...read more
As summer comes to a close, eager skiers can look forward to feeling the nice chill of the mountain as they take to the slopes and ski at their favorite resorts. Yet skiing the same ...read more
Serving as the ultimate destination for custom ski boots in NYC, Surefoot is excited to support the London 2012 Olympics!Even though it's not the winter olympics, the goal for every ...read more
Everyone's favorite ski-boot super store Surefoot has recently tripled in size by acquiring two new stores: Front Runners and Super Runners!Super Runners Shop, based in NYC, and Fron...read more
The weather invites new opportunities to enjoy a casual summer run. To break a sweat and get in shape, or enjoy a nice jog in a local park or around your neighborhood may be nice, bu...read more
The time has come to put the skis away and break out the bicycles. There is something about the warm weather that gives people the energy to throw on their favorite pair of sneakers,...read more
Tiger Woods had a dramatic win at the Memorial Day golf tournament, making quite the comeback. While his innate skills are undeniable, Woods's golf stardom can be attributed to his u...read more
Your feet take you all sorts of places. Whether you're making a quick trek down the road or running cross country, you should always make sure that your feet are supported by the bes...read more
While the rush of skiing is intense and invigorating, the sport is a full-body activity that provides great benefits for all ages. Taking a trip to the mountains also makes for a gre...read more
Sometimes you just want to get away.Escape for a little while to a snow white paradise, where there are no piles of paper, endless files and folders or a dozen calls to make. If you'...read more
As we grow older, we become accustomed to hearing how important it is to find the right level of comfort with decent footwear. This is especially true when we depend on our feet for ...read more
Buying new skis can be an overwhelming shopping experience, especially for those who are completely new to the sport, and even for those individuals who are novices. Contemporary ski...read more
Out on the slopes, it's easy to lose sight of just how fun your skiing experience is when you're freezing outside in 15 degree weather. Before you get the chills, you may be able to ...read more
You live by one phrase and everything you do defines it. Music is your life and every song guides you to believe something new and fresh about yourself. Whether it be your favorite m...read more
You may like the cold weather, but nobody likes being cold. When not properly dress when skiing, frosted toes and cold feet can decrease your range of motion, loss of feeling in your...read more
One of the most enjoyable getaways you could ever experience is when you are atop a vast mountain slope, sliding down a gentle pile of snow with the wind rushing past you. The thrill...read more
For some, skiing the slopes is a part of a luxurious winter getaway. For others, it is the chance of a lifetime, and once you get out on the slopes, there's no turning back. You've g...read more
Offering the latest and greatest ski gear and ski equipment for both beginners and professionals to enjoy, Surefoot is proudly introducing the new custom ski boot liner The ContouraX...read more
As fun as skiing can be, it should be taken seriously, and safety is a high priority when engaging in this fun winter sport. While educated and experienced instructors can aid both b...read more
You've always thought of yourself as "the most interesting man in the world." Nothing seems impossible to you and every chance you get to showcase how much on top of the world you ar...read more
Traveling expeditions are fun-tastic when you know where to go, and if you've been keeping up, Surefoot has taken you to the best ski resports in the United States: Berkshires, Vermo...read more
Ski resorts come a dime a dozen, but when you're looking for the best, you have to go somewhere extra special. So far, Surefoot has taken you across the U.S to the Berkshires, Vermon...read more
Are you tired of not seeing the powdery, white snow that you've been craving for months now?If you want to escape New York City and have already conquered the slopes in the Berkshire...read more
Life is meant to be full of adventure, and during wintertime, those adventures are meant to be explored through the slopes of New York, Berkshires, Vermont, New England, Utah and Big...read more
Skiing the slopes anywhere should be no problem for an adventure junkie. You've climbed the highest mountains, rushed down mountains of snow all over New York, Berkshires, Vermont, N...read more
Okay, so you have already conquered the slopes throughout New York, Berkshires, Vermont and New England and you are craving something a bit more challenging and slightly more dramati...read more
Tired of trekking just an hour north of the city to Wyndham, Hunter and Belleayre? Have you already conquered all Vermont has to offer and are searching for something newer, bigger, ...read more
Tired of the rain, humid subways and balmy city weather? The experts over at Surefoot have a sure fire way to spice up the holiday season with a trip up to the best ski resorts in Ve...read more
Tis’ the season to swoosh away from your average days and stressful workloads and bask in the holiday season with a cheerful character, and if you’re looking for a snow-filled advent...read more
The idea may not even cross your mind as most people travel to places like Colorado and Utah to go skiing, but New York actually has the most ski areas, with a total of 44. If you li...read more
With a snowstorm already assaulting the New York City metro area in October, you can be sure this year will be a great skiing season.As you ski down the slopes – or the city streets ...read more
One of the most important tools for enjoying one’s skiing experience lies not so much in the skis, but actually in his or her boot. Poorly fitting footwear can absolutely destroy an ...read more
When it comes to quality ski-wear, make sure to trust in Surefoot and the high recommendation of chiropractor Dr. Greg Wolgin.As head physician and owner of Peak Chiropractic and Wel...read more
Winter is just around the corner and your opportunity to get custom ski boots is right now at Surefoot. With their outstanding customer service and expert boot fitting, you can be su...read more
Have you ever found that your ski boots felt worn out after only two seasons? We have good news; it's not the boots, and there's no need to replace them. Instead of spending another ...read more
Surefoot NYC is having our annual Labor Day Sale From 10am to 6pm Friday September 2nd through Monday September 5th.The Surefoot Custom Ski Boot is is 20% - 50% off.Surefoot Custom ...read more
If your kid loves to ski, but refuses to stop growing, then we’ve got you covered. With our Growing Pain’s Program, Surefoot keeps your child in ski boots at a cost you can smile abo...read more
Started in Park City, Utah, by two brothers with a shared passion for skiing, Surefoot has expanded all over North America and parts of Europe due to its innovative approach to achie...read more
The "world's most comfortable ski boot" may not sound tempting to you when the thermometer is approaching triple digits, but when the weather chills up, this ski boot will sound more...read more
Have a child growing like a weed at home who likes to ski? At Surefoot we are committed to future skiers and racers. That's why we’ve developed a program, Growing Pains, catered to ...read more
New York City’s location of Surefoot is the best spot for locals to find exactly what they need for weekend ski getaways. With a small, yet attentive staff, they will work with you t...read more