A strong print design can convey tone, value, and savvy in just one glance, so when it comes to the look of your business, you had best make it sharp. Laser Line has been serving the Baltimore, DC, and Northern Virginia metropolitan areas since 1989 and has earned a reputation as one of the Mid-Atlantic’s top printer service providers. The staff knows that a print design that will effectively market your product entails more than just running off a few hundred copies on the color copier. The company's experienced team offers these three design tips to keep in mind when devising your print marketing campaign:

1. Watch your font: The font you choose directly reflects your level of professionalism. Sans serif fonts have a modern aesthetic, whereas serif fonts can convey a more traditional, buttoned-up message. Fonts like Comic Sans and Papyrus can look cutesy or dated, which is likely not the idea your business needs to convey.
2. Reconcile your colors: Your printer speaks in the language of CMYK inks, whereas your computer monitor projects RGB light. This can create problems when printing your logo, which needs to look consistent in all materials. The easy way to fix this is to utilize PMS spot printing, which uses a premixed universal ink color mixing system. Just match your brand color to its PMS color, and you should be good to go.
3. Pay attention to the full experience: Unlike digital media, print materials offer a tactile experience. Choose a quality paper or card stock that feels substantial, but not overly so, and consider using textured finishes or embossing on select materials to take your design to the next level.

Good print design is attainable with your office laser printer, but the final product will rely on your good judgment and design know-how. For more expert tips or assistance with buying or leasing copiers, contact Laser Line at (410) 636-1700.