The fashion designer’s dilemma: how to display the virtuosity of your clothing designs to prospective buyers and boutiques, when you aren’t able to put the actual articles of clothing in your customers’ hands? The answer is a high-quality printed lookbook that will immerse your customers in your creative vision. Conveniently located in Tribeca, the printing experts at Bestype Imaging offer the following step by step advice for your lookbook project. 

The backbone of your lookbook is, of course, your innovative clothing designs. The next most important part is the photos you use to show off those designs. A simple, seamless white backdrop and flash photography can be used to illuminate the unique details of your creations. Or, if your designs are more emotive, sets and backdrops that capture the emotional impact of your work may be the ideal choice. Trust your creative instincts when you take your lookbook photos, as you already know your design style, and you are sure to come up with a great concept.

Next, it is time to design your lookbook. If you have a creative idea for your design, you can be certain that the printers at Bestype Imaging will be able to help you bring your idea to realization. They offer traditional heavyweight matte and gloss paper stock, as well as translucent papers and even newsprint to give your lookbook that special edge. 

Because they do their printing in-house, Bestype Imaging is able to offer rush and same day printing services, and they can print a proof of your lookbook before completing the entire run. From offset printing to digital printing, contact Bestype Imaging in New York, NY for a quote online or by calling (212) 966-6886.