If you’re looking to get the word out about your business, your transportation and service vehicles could prove to be an effective form of advertising. Vehicle wraps allow you to show off custom designs that offer information about your business and encourage customers to get in touch with you. Whether you own a local restaurant or a plumbing company, mobile advertising can deliver impressive results at a reasonable cost, as long as you have an eye-catching design. Here are some tips for designing effective vehicle wraps.

How to Design Vehicle Wraps That Get Results for Your Business

1. Create Consistent Branding

A vehicle wrap is probably only going to be one part of your marketing strategy. You should also have storefront signage, online or print ads, and business cards. All of those materials should have common themes so it’s easy for potential customers to make the connection. Include the same colors, fonts, and other design elements in your vehicle wrap as you do in your other marketing materials, even if they don’t look the same.

2. Make It Easy to Read

When you’re driving a vehicle around town, you only have a few seconds to make an impression on the people passing by. Don’t include paragraphs of information or small text on the side of your vehicle. Instead, think of one or two things you want customers to learn from your advertisement—perhaps your business name and contact information—and include those using large text.

3. Create Some Contrast

Another way to ensure your message stands out and make it easier for people to read is to use contrasting colors. You don’t want to include a blue background with green type that potential customers have to squint to read. If you’re working with a blue background, orange design elements will help you catch the eyes of passersby and allow them to make sense of your message.

Once you have a design idea in mind, you need to find a vehicle graphics company that can help you bring your vision to life. Winning Edge Graphics in Alexandria, MN, offers businesses in West Central Minnesota custom promotional products, including vehicle wraps, banners, apparel, vinyl lettering, and business cards. You can learn more about their product lines by visiting the company’s website or calling (320) 763-7953.