As a business owner, it’s up to you to discover an effective way to reach your client base through marketing and advertising. While promotional gifts and branding are certainly a great start, there is another approach: imprinting. Imprinting is a term you may hear from advertising companies that essentially refers to the way your brand leaves a lasting impression on clients. The idea is to find a way to keep customers thinking and talking about your brand, even when the name or logo is nowhere in sight. 

Common Questions About Imprinting

1. How Are Imprinting & Advertising Different?

While advertising often encourages branding and target marketing, imprinting is more about the message of the brand and how it will be embedded into each advertising project. It deals with the way the messages are recalled and reiterated later on.

2. What Are Common Forms of Imprinting?

One of the most easily recognizable forms of imprinting is the mnemonic– a catchy phrase that relates directly to the product or service being sold. This is qualified as imprinting because it is used in an attempt to make the customer remember the device and recall the product in turn. 

3. How is Imprinting Effective for Children & Adults?

No matter what your demographic may be, imprinting works the same way. Both young children, teens, and adults absorb information through observation and imitation, whether they realize it or not. For the imprinting effort to be effective, the audience must be able to take in communication the same way they learn a song or a tagline.

4. How Can I Introduce Imprinting?

The beauty of imprinting is in its subtlety. The best way to incorporate it into your marketing strategy is to take small, incremental steps. Focus on first creating brand cues so that you can encourage and motivate your client base to remember and “imprint” your message. 

If you’re ready to take concrete steps toward brand awareness in Rochester, NY, it’s time to get in touch with KAK Industrial Ad Specialities. For more than 50 years, they have provided a myriad of promotional and advertising services to help local businesses make a lasting name for themselves. Dedicated to finding a customized marketing solution for your company, you can trust that you’re in good hands. For more help, visit them online or call today at (585) 865-6105.