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Custom business signs are more than a stylish accent to your storefront—they also play an important helping people identify you. Researchers have found that consumers are attracted to stores that have visual advertising and make quality inferences about businesses based on their signage. The same study found that almost 50% of consumers have been unable to find a business because of the company’s poor or small sign. If you’re looking for a way to help your enterprise stand out, then custom signage is well worth the investment.

Attracts Attention

The most significant benefit of custom business signs is that catch people’s eyes as they walk or drive through the community. Not only do signs remind customers of your location, but they also alert potential new clients to your existence. An eye-catching or memorable sign is an easy way to market the company every day without spending extra money. Colorful animated LED signs are an especially noticeable and striking way to draw people into your business.

Builds Your Brand

custom business signs Burlington KYWhether you’re launching a new company or rebranding your current venture, signs are be an important part of the strategy. Visual advertising raises awareness of your brand and helps convey your message or style through color, typeface, and images. The most effective signs also express the company’s values or mission, so they resonate with target consumers.

Connects to Your Online Presence

Most brick-and-mortar businesses have a website or social media presence, and incorporating your URL or user name helps people find you online later. You can add pictures of the custom business sign to your website or profile, so people know they’ve found the right company and can familiarize themselves with your products, services, and brand identity. Knowing what your business looks like in pictures also makes it easier for them to locate you in person.

 

Investing in the right branding materials helps your business stand out and generate customer interest. Quality Signs & Service Co. of Burlington, KY, is ready to be your partner in designing and creating a custom business sign that helps the Greater Cincinnati community get to know you. They’ve been providing signage for more than 30 years, from pylon poles and monuments to animated LED signs. Their in-house design team crafts the perfect combination of images and text, and the service staff provides 24-hour assistance with maintenance and repairs. Call (859) 525-9966 to discuss your business’s needs, and visit them online to see a gallery of their work.

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