Businesses and organizations rely on custom print services for everything from mailers and brochures to promotional items. These products can be produced through either screen printing and digital printing to create vivid, colorful designs. Copy Cats in New London, CT, offers both services and wants to help customers understand how they differ. Their goal is to show customers how each method will benefit their business or cause, so they can make a lasting impression on the community.
Screen vs. Digital Printing
Screen printing has been used for many years because the results are proven to be long-lasting and effective. The printing company uses your logo or design to create a series of stencils, which they then use to apply ink to the surface of your chosen product.
Each color in the design requires a different stencil, so the cost of the job is usually determined by how many colors you need. Screen printing is ideal for getting vibrant colors on a dark background and for specialty items with three-dimensional shapes because the stencils and inks are applied by hand.
Digital printing was developed in response to the availability of powerful computers and printing equipment. The designer creates a digital rendering of an image or logo, so it can be printed directly onto a flat surface like a piece of paper or fabric. This technology allows you to develop intricate designs and reproduce them accurately. Since all the work is done by a computer and printed all at once, there is no surcharge for stencils or multistage labor. This makes it ideal for small runs.
The team at Copy Cats provides a wide range of precision services to meet their customers’ unique needs. Whether you’re copying a newsletter or crafting corporate gifts, they’ll find the right method. Call (860) 442-8424 to discuss your design ideas and find out whether screen or digital printing is right for you. Visit their website to request a quote and place your order.